EF-S 30mm f/1.8 USM [CR2]

A non macro EF-S prime?
Two emails have come in recently in regards to such a lens being developed.

A new EF-S 30 f/1.8 would make sense. That's about 50mm on a 1.6x. But why EF-S? Wouldn't an EF 30 1.8 sell well to a lot of people? I think so.