Canon’s Christmas Season Strategy

Not aggressive enough
I’ve received some information about what Canon’s favourite competitors are doing to stimulate sales this Christmas season. Both Panasonic and Nikon are offering very substantial dollar spiffs on cameras sold. This is taking place in both Canada and the USA. For anyone in retail, this plays a BIG role in what cameras they pull of the shelf first.

A Wolf employee told me his co-workers are definitely getting geared up to sell Nikon products. If that can pay for the Christmas gifts, why wouldn’t they?

Canon’s approach? A rewards program. Sell $25K of stuff and get a free SD1100. A slight exageration, but not by much.

5D Preorder Legal Issues
I spoke to a lawyer friend about the whole issue of pre-orders and whether retailers are entering into a binding agreement about price. His answer after a subtle laugh; “No”. In Canada at least, pre-orders are technically not legal, so there is no binding agreement.

If anyone wants to dispute this, I’m all ears. You lawyers love to stir it up!

cr