We have already received an invitation from Canon to a display on 22 september. Now we have a new call.

The news will appear on 26 August is quite clear. If Canon will also demonstrate new products, 22 september, we do not know.

While serving on 26 August will start at 9.00 in Stockholm, but probably is the news released an hour earlier. We are obviously in place to report and make web-TV.

hahaha

What we do now is store ‘intelligence’ into the AF system. Prior to a sports match you take a facial shot of your preferred target player (you can store several targets). You also take a full body shot of the player. In fact you can store up to 5 images of your target to help with AF recognition during the game.

You can then prioritise each target (lets say your editorial brief is get shots of players A,B and C). Your AF system will set itself every single time if any of your targets enter your frame. If more than one target enters your frame it will allocate focus according to your set targeting priorities before the game. It will even try to spread your f stop to accommodate multiple targets in the frame before reverting to the single priority target if its not achievable from an exposure standpoint.

For me all this is mostly garbage mickey mouse b%^%s%^t not photography. The art of photography is still there to be pursued (and is being done so by true photographers) but most of what Canon and Nikon are about is making very average hacks pass off as professionals because that grows revenues. I mean if photography was hard and challenging less people would be interested = less sales (significantly oversimplified things for the benefit of brevity).

Nikon and Canon business model “How can we make it possible for really lazy, largely intellectually challenged people to pretend/pass off/imagine/fluke their way to taking half decent images without actually having any real knowledge about the complexities of the business/art form/profession.”

And yet we champion them? I guess what other options do we have.

If you cant shoot sports with a manual film camera with a fair degree of success then you arent much to write home about professionally as a photographer and you sure as hell arent the real deal no matter how good your imagination is. And you sure as hell better not come across me in your professional travels.

And no I am not a 70yo dinosaur. I’m 28. I havent mastered film utterly. But by geez I make a good fist of it. The technical benefits are fundamental.

I mean you cant even walk up to half of these hacks at professional games anymore and have a technical discussion on the finer points of the industry. They just look at you like deer in the headlights. So you switch tack and go for a creative angle and see if they can flesh out a creative brief. Nope. Nothing.

They come from nothingness with FPS and oodles of AF in hand.

Just their big Canon, some fast glass, and an utterly delusional state of mind. Its pretty sad.

In the viewfinder of photographic life as we toggle between endless AF points we seem to be leaving behind so much essential knowledge of what the art stands for.

what is that supposed to mean? the reason we shoot RAW isn’t about an image-feel thing, its about flexibility. a JPG file by definition cannot retain all the information a RAW file does. there is no “perfect” RAW conversion either; the reason you work with RAW in the efirst place is so you can take your photos in different directions based on the concept of the shoot.

out-of-camera JPGs will never be the final answer no matter how much processing power you dedicate to it. so I’d rather see that data pipeline used for higher continuous shooting rates and better AF performance