LAKE SUCCESS, N.Y., August 23, 2011 – Today’s tech-savvy consumers expect to have a photo-capturing device always at hand that is adept at producing exquisite images and video without sacrificing quality. Delivering these users’ must-haves, Canon U.S.A., a leader in digital imaging, announced three new PowerShot Digital cameras that capture beautiful still images and great high-definition video: the PowerShot SX150 IS, the PowerShot ELPH 510 HS (the world’s thinnest digital camera with 12x optical zoom and a 28mm wide-angle lens1) and the PowerShot ELPH 310 HS. Built to handle a wide range of shooting situations with ease and accuracy, each camera is equipped with features such as impressive zoom, a new Intelligent Image Stabilization (IS) system, Smart AUTO with 32 shooting scenes, High-Speed Burst mode and HD video capture. The ELPH 510 HS and ELPH 310 HS Digital cameras also include Canon’s renowned HS SYSTEM to handle shooting in low light.
“With a strong reputation of imaging excellence, Canon incorporates acclaimed quality, design innovation and intuitive engineering into each product,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. “With the inclusion of advanced features, such as the HS SYSTEM and HD video in these new PowerShot cameras, we continue to reach new levels of performance and design to satisfy our users.”
The Canon PowerShot SX150 IS Digital camera
The PowerShot SX150 IS Digital camera is equipped with a 12x optical zoom with 28mm wide-angle lens, 720p HD video recording, Intelligent IS and Smart AUTO. The PowerShot SX150 IS Digital camera also features a 14.1-megapixel CCD sensor and Canon’s DIGIC 4 Image Processor. This new camera includes manual-shooting capabilities, such as aperture priority and shutter priority for optimal artistic control that any photography aficionado will appreciate. The PowerShot SX150 IS Digital camera includes a discreet-shooting mode to help ensure a low disturbance when capturing photos, and a 3-inch LCD screen for easy viewing and scrolling through menus. Available in black and red, the PowerShot SX150 IS Digital camera is scheduled to be available at the beginning of September for an estimated retail price of $249.99.
The Canon PowerShot ELPH 510 HS
The PowerShot ELPH 510 HS Digital camera features a 12.1-megapixel CMOS sensor with a 12x optical zoom and 28mm wide-angle lens, Canon’s HS SYSTEM and 1080p Full HD video recording. The ELPH 510 HS Digital camera also includes a High-Speed Burst mode, Intelligent IS and Smart AUTO. Available in red, black, and silver, this camera has a 3.2-inch wide, touch-panel LCD screen, offering fast and easy menu navigation. The ELPH 510 HS Digital camera also has Touch Shutter, simply touch the screen where you want to focus and release your finger to take a photo. The ELPH 510 HS Digital camera is scheduled to be available at the beginning of October for the estimated retail price of $349.99.
The Canon PowerShot ELPH 310 HS
The PowerShot ELPH 310 HS Digital camera has a 12.1-megapixel CMOS sensor with an 8x optical zoom and 28mm wide-angle lens, Canon’s HS SYSTEM and 1080p Full HD video recording. The ELPH 310 HS Digital camera features a High-Speed Burst mode, Intelligent IS and improved Smart AUTO. The ELPH 310 HS Digital camera includes a 3-inch LCD screen and comes in five vibrant colors: purple, blue, pink, green and silver. The ELPH 310 HS Digital camera is scheduled to be available at the beginning of October for an estimated retail price of $259.99.
The Canon HF-DC2 High-Power Flash
To further enhance the built-in flash of the PowerShot lineup, Canon has developed the HF-DC2 High-Power Flash , which increases the effective flash range up to approximately 30 feet and supports 24mm wide-angle shooting with the wide-panel attachment. The HF-DC2 automatically fires in-sync with the camera’s built-in flash and operates wirelessly to capture subjects at twice the range of the camera’s built-in flash. The HF-DC2 includes a mounting bracket that attaches to the camera, but it can also be hand-held or mounted on a tripod. The HF-DC2 High-Power Flash is scheduled to be available in December for an estimated retail price of $149.99.