Canon’s a very large company, often we forget that consumer cameras and lenses are just a small fraction of that, to get an idea of the scope have a look at their financial results for 2013 (if you’re into looking at other people’s money.) Links are PDF’s
An excerpt on digital cameras:
“Within the Imaging System Business Unit, interchangeable-lens digital cameras maintained their top market share despite the challenging environment, which was marked by a drop in demand in Europe and China due to the economic downturn, although demand in Japan continued to expand. In particular, the EOS 5D Mark III and 70D advanced-amateur-model digital SLR cameras continued to realize healthy growth. Furthermore, in Japan, the new entry-level EOS Digital Rebel SL1 and T5i cameras proved popular. As for digital compact cameras, although total sales volume declined due to the market slowdown and the increasing popularity of smartphones, sales volume increased from the previous year for high-added-value models incorporating features that differentiate them from smartphones, such as large-size image sensors and models like the PowerShot SX50 HS and SX510 HS, which feature high-magnification zoom lenses.”
With almost no mention of mirrorless and it’s impact on the DSLR or compact market.