Interview With Canon Executives

Interview With Canon Executives

DPReview has posted an couple of interviews it has had with Canon executives. Once in late 2013 and another at CP+ last month. Most of the interview is about what you’d expect a Canon executive to say.

On the topic of Smartphones
“Realistically, thanks to the global prevalence of smartphones there are more photographs being taken. And as such I anticipate an organic growth of people who are using their smartphone and come to want to take better photographs. Regardless of what device they’re using, whether it’s a smartphone or a compact camera or DSLR, I’d like to encourage people to take more and more pictures.”

On Canon being stagnant or boring
“They may perceive us in that way, but we are incorporating technological innovation into our products. The EOS 70D’s Dual Pixel AF technology is a good example of innovation that is unique to Canon.

Dual Pixel CMOS AF was born out of the concept of allowing the user to freely choose which kind of finder they wanted to use. The optical finder, the camera’s LCD or the screen of a mobile device via our EOS Remote app.”

On 4K video taking over from true still images
“Yes, definitely. There will always be a need for still photographs, in my opinion. I believe that still images contain more information, and have more depth and meaning.”

On the EOS M2 coming to North America or Europe
“It’s a possibility but we haven’t made a final decision yet. We’re looking at the market.”

Read the full interview

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