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Canon Doing Market Research on Medium Format?

By Canon Rumors | August 6, 2014

Canon Doing Market Research on Medium Format?

A new report suggests Canon is sending out questionnaires to “key users” which includes some questions about medium format. Most of the questions were gear towards image quality, usage scenarios and lens requirements. Most of the questionnaire was still about DSLRs and video, and that the “MF stuff was new”.

Rumors are running rampant that Nikon will launch a medium format body using the 50mp sensor that everyone else is using, and we’ve heard the same about Sony entering the field. Canon has been looking at the feasibility for years, and have said they want to enter more “professional” markets due to the declining consumer market.

Source: [NL]

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