Canon Tempting Fate Being “Mirrored”?
By| September 8, 2011
Sony, Panasonic & Olympus knocking at the door
Bloomberg has written an interesting article the higher ups at Canon have certainly taken notice of. That being their dropping marketshare in Japan along with Nikon to the mirrorless segment.
I haven’t had a problem with Canon being last to the game. I don’t personally like any of the true mirrorless options (you don’t count M9), none of them feel like cameras to me. Lots of people do though, and that’s cool. I was eager to see what Nikon came up with, though it doesn’t look too exciting to me.
I’ve always thought if Canon was going to get into it, they’d go all in. We’d see 3 mirrorless camera bodies, one high end mirrorless, a Canon M9 if you will (not a rangefinder). A prosumer middle camera body for the 5D user who wants IQ and portability, and then an entry level variant for the people that want more than a “G”.
I could be dreaming, or wishing. I’d just like to think Canon would be the company that did it right.
Canon Inc. and Nikon Corp. the world’s two biggest makers of high-end cameras, may be missing out on the industry’s biggest technology shift since film rolls became obsolete.
The two Tokyo-based companies use mirrors in all cameras with interchangeable lenses, a technique Sony Corp. (6758) is shifting away from. As a result, Canon and Nikon’s combined share of the Japanese market has fallen by 35 percent, while Sony’s share has doubled, according to estimates at research firm BCN Inc.