REDMOND, Wash., and TOKYO — July 2, 2014 — Microsoft Corp. and Canon Inc. on Wednesday broadened their strategic alliance with the announcement of a broad patent cross-licensing agreement. With this agreement, Microsoft and Canon gain licenses to each other’s highly valued and growing patent portfolios.
“This collaborative approach with Canon allows us to deliver inventive technologies that benefit consumers around the world,” said Nick Psyhogeos, general manager, associate general counsel, IP Licensing of the Innovation and Intellectual Property Group at Microsoft. “Microsoft believes cooperative licensing is an effective way to accelerate innovation while reducing patent disputes.”
This agreement covers a broad range of products and services each company offers, including certain digital imaging and mobile consumer products. Microsoft and Canon have a long history of collaborating to bring high-quality, cutting-edge products to consumers, including color technology. Contents of the agreement will not be disclosed.
“This agreement is a natural extension of our longstanding relationship with Microsoft and commitment to developing innovative technologies,” said Hideki Sanatake, senior general manager, Corporate Intellectual Property & Legal Headquarters of Canon Inc.
TOKYO, June 10, 2014—Canon Inc. today commemorated the 25th anniversary of the EOS-1 series, the flagship-model lineup of the Company’s EOS series of interchangeable-lens cameras, which debuted in 1989. In 1987, Canon launched EOS, the world’s first AF (autofocus) single-lens reflex camera to employ a fully electronic mount system, using electrical signals to control such functions as autofocusing and aperture adjustment. Two years later, in 1989, the Company introduced the top-of-the-line professional-model EOS-1. Created to satisfy the advanced demands of professional photographers, the camera marked the inaugural model of Canon’s EOS-1 series. Based on the EOS concept of delivering automated performance in accordance with the will of the user, the EOS-1 featured cutting-edge technologies, class-leading levels of performance, high durability, robustness and reliability. In 1994, as a growing number of professional photographers were making use of the autofocusing capabilities offered by cameras, Canon launched the EOS-1N, featuring an increased number of focusing points and increased predictive focusing when tracking moving subjects. Additionally, in 2000, the Company introduced the EOS-1V, equipped with 45-point high-density Area AF, which contributed to high-speed predictive AF of up to 9 frames per second. In this way, Canon has consistently launched flagship-model SLR cameras designed to satisfy the demands of professionals in step with the changing times. Upon entering the digital era, Canon launched its first flagship-model professional digital SLR camera—the EOS-1D—in 2001, followed in 2002 by the EOS-1Ds, equipped with a full-frame 35mm sensor. Since then, the Company has reinforced its product lineup through efforts targeting enhanced image quality and continuous shooting performance. In June 2012, Canon released the EOS-1D X, its latest flagship pro-model digital SLR camera, marking the EOS-1 series’ 13th model since the launch of the original EOS-1. The 1D X has garnered strong acclaim from professionals working in a wide range of fields, from photojournalism and sports coverage to commercial and nature photography. Through the introduction of its powerful flagship-model EOS-1 series, incorporating cutting-edge technologies, and the expansion of these technologies and the functions they make possible, even to entry-level models, Canon continues aiming to enhance the value of its product lineup. In addition to its robust camera lineup, Canon contributes to developing the culture of photographic and video imaging though its efforts to fulfill the diverse needs of users.
Highlights Include Demonstrations of the New CINE-SERVO Zoom Lens and DP-V3010 4K Reference Display, and In-Depth Seminars and Workshops MELVILLE, N.Y., May 29, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase its full line of professional motion picture equipment at the 2014 Cine Gear Expo in Los Angeles, CA from June 6-7, 2014. At Booth 12, Canon will offer visitors the opportunity to demo Canon Cinema EOS and DSLR cameras, Canon HD Video Camcorders, and Canon optics, including the new CINE-SERVO 17-120mm T2.95 zoom lens. Canon will also exhibit cinema workflow solutions including the EOS C300 and EOS C100 Digital Cinema Cameras featuring the Dual Pixel CMOS AF Feature Upgrade, new XF205 and XF200 Professional Camcorders, and the DP-V3010 4K Reference Display, now available for purchase. Industry Seminars Canon will host three informative seminars featuring renowned cinematographers and industry leaders, who will showcase their work created using Canon equipment, while sharing their best practices and real-world insights into the art and craft of cinematography.
The seminar schedule is as follows: Friday, June 6th 5:30pm – 6:30pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038) 4K, 2K, or HD: Leading Cinematographers Try to Resolve the Resolution Debate Dallas Sterling (Higher Power) Shane Hurlbut, ASC (Need for Speed) Steven Poster, ASC (Amityville: The Lost Tapes) Sam Nicholson, ASC (Various VFX work) Saturday, June 7th 12:45pm – 1:45pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038) Let’s Talk Docs: Non-fiction Cinematographers Share Stories from the Frontline Rick Rowley (Years of Living Dangerously Nick Higgins (The Crash Reel) Jerry Ricciotti (VICE) Nicola Marsh (20 Feet from Stardom) 4:30pm – 5:30pm | Paramount Theatre (5555 Melrose Ave., Hollywood, CA 90038)
Building Your Camera Kit: Experts Break Down Their Must-Have Tools Zoran Veselic (Human Voice) Alan Newcomb (Tusk) Rachel Morrison (Gap commercials) Suny Behar (HBO camera test) Canon Live Learning Workshops Canon Live Learning (CLL) will be hosting two workshops at the Canon Hollywood Professional Technology and Support Center for those who would like to learn more about the Cinema EOS Dual Pixel CMOS Autofocus feature upgrade and high ISO shooting. Canon Technical Advisor Brent Ramsey and Cinema EOS Pro Market Representatives will be on hand to answer questions and demonstrate the Dual Pixel CMOS AF upgrade and showcase the capabilities of high ISO shooting when capturing images in near dark situations. Dual Pixel CMOS AF technology was originally introduced in the EOS 70D DSLR, and now, Cinema EOS users will have the opportunity to take advantage of this new technology in both the EOS C100 and EOS C300 Cinema Cameras, which significantly improves focus acquisition performance. Developed with the single-operator in mind, Dual Pixel CMOS AF delivers a smooth, continuous autofocus without excessive searching or blurring, greatly enhancing the quality of “live” focus transitions. The workshop schedule is as follows: Friday, June 6th 12:00pm – 2:00pm | Canon Hollywood Technology and Support Center (6060 Sunset Blvd., Los Angeles, CA 90028) A limited number of Canon U.S.A. Factory Service Clean and Check coupons will be given out on a first come, first served basis. Saturday, June 7th 8:30am – 10:00am | Canon Hollywood Technology and Support Center (6060 Sunset Blvd., Los Angeles, CA 90028) A limited number of Canon U.S.A. Factory Service Clean and Check coupons will be given out on a first come, first served basis. Camera Giveaway During Cine Gear Expo, visitors to the Canon booth can enter for a chance to win one of two prizes: a Canon EOS 5D Mark III Digital SLR Camera (retail price: $3,399.00) or a VIXIA mini X camcorder (retail price: $399.99). Two winners will be selected and notified of their prize after the show. The 2014 Cine Gear Expo Los Angeles is held from Thursday, June 5th through Sunday, June 8th at The Studios at Paramount. Registration is free online until May 31, 2014 at 12am PST. To register, visit:http://www.cinegearexpo.com/category/register/.
Educational Roadshow Helps Photographers and Filmmaking Enthusiasts Build Their Skills and Unleash Their Creativity
MELVILLE, N.Y., May 29, 2014 – Canon U.S.A. Inc., a leader in digital imaging solutions, has kicked off its Canon In Action Tour, an educational roadshow ideal for advanced amateur DSLR users and filmmaking enthusiasts. The tour includes live-learning seminars and workshops in several major U.S. cities now through November 23, 2014.
Tour attendees will have the opportunity to take part in an in-depth Imaging Essentials Saturday seminar, and/or intensive Sunday training workshops for a nominal fee. The classes are taught by renowned professional image makers Jack Reznicki, Jim DiVitale and Amina Moreau. Reznicki and DiVitale are full-time professional photographers and members of Canon’s acclaimed Explorers of Light program, and Moreau is the co-founder of the Emmy® award-winning Stillmotion production company.
Each Saturday seminar covers still-imaging topics ranging from lens selection and composition, to understanding histograms and flash photography with Canon’s versatile Speedlite system. Throughout the seminar, video recording topics and techniques will be incorporated, simultaneously introducing DSLR video to traditional still-image shooters, and providing insights for EOS photographers who have already begun to include video in their imaging.
The Canon In Action Tour Sunday workshop offers participants a choice of two all-day, hands-on workshops: Speedlite Intensive or Exploring DSLR Video. Speedlite Intensive participants will be instructed on wireless flash operation and using cost-effective light modifiers to create professional-quality images with depth, dimension and detail. In the Exploring DSLR workshop, attendees will learn DSLR video shooting techniques, discuss the application of various in-camera video settings and learn how to apply the concept of visual story-telling to transform their finished video. With attendance limited to 20 people per workshop to maximize hands-on opportunities, both Sunday workshops present participants with a wealth of opportunities to learn in-depth techniques and develop their craft.
Canon technical representatives will be on-hand at all seminars and workshops to demo equipment and answer questions on Canon products. A full schedule of cities and dates for the Canon In Action tour is available at: inactiontour.usa.canon.com.
New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric “Bring It” Microsite
MELVILLE, N.Y., May 27, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, “Bring It,” designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon’s line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon “Bring It” microsite.
With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new ‘Bring It’ campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.
Through a series of TV, in-cinema and digital spots, “Bring It” pays homage to Canon’s past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed, as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.
“We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “The idea behind ‘Bring It’ is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories -stories that will stand out from the crowd and last a lifetime.”
Bring It Microsite
In addition, the “Bring It” microsite will serve as a gallery for consumer-submitted images and video, visitors to the bringit.usa.canon.com microsite will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. The microsite will also feature interactive content about Canon products, as well as educational tools to help inspire and guide consumers as they embark on their own journeys of producing still images and Hollywood caliber HD videos.
For the latest news and announcements related to Canon’s “Bring It” campaign, follow @CanonUSAImaging on Twitter and join the conversation with #BringIt.