Archive for the ‘Canon General’ Category

Interview With Canon Executives

Interview With Canon Executives

DPReview has posted an couple of interviews it has had with Canon executives. Once in late 2013 and another at CP+ last month. Most of the interview is about what you’d expect a Canon executive to say.

On the topic of Smartphones
“Realistically, thanks to the global prevalence of smartphones there are more photographs being taken. And as such I anticipate an organic growth of people who are using their smartphone and come to want to take better photographs. Regardless of what device they’re using, whether it’s a smartphone or a compact camera or DSLR, I’d like to encourage people to take more and more pictures.”

On Canon being stagnant or boring
“They may perceive us in that way, but we are incorporating technological innovation into our products. The EOS 70D’s Dual Pixel AF technology is a good example of innovation that is unique to Canon.

Dual Pixel CMOS AF was born out of the concept of allowing the user to freely choose which kind of finder they wanted to use. The optical finder, the camera’s LCD or the screen of a mobile device via our EOS Remote app.”

On 4K video taking over from true still images
“Yes, definitely. There will always be a need for still photographs, in my opinion. I believe that still images contain more information, and have more depth and meaning.”

On the EOS M2 coming to North America or Europe
“It’s a possibility but we haven’t made a final decision yet. We’re looking at the market.”

Read the full interview



Nine Canon Designs Recognized With iF Design Awards

Nine Canon Designs Recognized With iF Design Awards

TOKYO, February 28, 2014—Canon Inc. announced today that nine Canon designs were recognized by iF International Forum Design GmbH with prestigious 2014 iF Design Awards in the product design and communication design categories.

iF Product Design Awards went to the EOS 5D Mark III and EOS 100D (EOS Rebel SL1 or EOS Kiss X7 in other regions) digital SLR cameras, the PowerShot N compact digital camera, the LEGRIA mini (VIXIA mini or IVIS mini) camcorder, the PIXMA MG7150 / MG6450 / MG5550 (PIXUS MG7130 / N/A / MG5530 in Japan) inkjet printers, the i-SENSYS LBP7680Cx / 7110Cw (N/A / imageCLASS LBP7001Cw or N/A / Satera LBP7110C) color laser beam printers, the WUX450 multimedia projector, and the LE-5W LED projector. The iF Communication Design Award went to the user interface for the EOS M compact-system camera.

Canon iF Design Award Winners | Click for Larger

Canon iF Design Award Winners | Click for Larger

Established in 1953, iF Design Awards are recognized as one of the most prestigious awards within the field of design. Every year iF honors excellent design in three disciplines: product, communication and packaging design.

Canon won its first iF Product Design Award in 1989 for an office copying machine and, since that time, has been awarded for a wide range of products, including cameras, video camcorders and copying machines. This year marks Canon’s 20th consecutive year of winning iF Design Awards and brings the Company’s cumulative award count to 90. Encouraged by the recognition of the Company’s design excellence, Canon will continue striving to realize products that combine the highest levels of performance and design.



Canon & the EOS-1D X Dominate The World Press Photo List

Have you ever wondered which cameras are used the most by the press? The graphic below sheds some light on which cameras are used the most by press photographers for the World Press Photo 2014 awards.

Canon is the dominant manufacturer, with the EOS-1D X, EOS 5D Mark III and EOS 5D Mark II leading the way for Canon.

Overall, Canon cameras are used for 58% of the images, with Nikon trailing at 28%.

Cameras used for the World Press 2014 Awards

Cameras used for the World Press 2014 Awards | Click for Larger

via [Hasta] & [TPB]



Canon Congratulates the Team of Imaging Professionals Who Captured the Iconic Moments of the Big Game

Canon Congratulates the Team of Imaging Professionals Who Captured the Iconic Moments of the Big Game

MELVILLE, N.Y., February 6, 2014 – On February 2nd imaging professionals from across the country gathered in New Jersey to cover the big game between teams from Seattle and Denver. Prepared to battle the potential elements, these professionals provided football fans with images documenting monumental moments and plays that can be watched, enjoyed and relived for years to come.

“We are honored to have seen so many photographers using our equipment to capture images of the big game this past weekend. Canon is committed to ensuring our products and support live up to the needs and expectations of our customers, and it is always humbling to see Canon equipment being used in such high profile events,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

Canon U.S.A., Inc. was on site in New Jersey with its Canon Professional Services (CPS) team to provide these professionals with convenient access to support personnel, equipment maintenance, and product loans. “I have personally been impressed with Canon’s proactive, prompt and thoughtful support for professionals,” said Tom Hauck, freelance sports photographer who photographed the game and has shot over 350 professional football games in his career. “Before the game, I sent all my gear to Canon’s Irvine service facility to be cleaned and checked and I got everything back in about two days. And at the game, Canon’s CPS staff was on site providing information on how to better understand and get the most from my equipment as well as peace of mind.”

The sidelines of the big game were lined with photographers using Canon EOS Digital SLR cameras and iconic white lenses. Canon is honored that more than 75 percent* of professional photographers covering the game utilized Canon DSLR cameras and EF lenses to capture and share the memorable moments of the gridiron matchup. Canon broadcast lenses were also used extensively to deliver the game to more than 111 million television viewers.

Currently, CPS is on-site in Sochi, Russia providing support to photographers and broadcasters throughout the month of February.

For more information about CPS visit:


Canon Celebrates the Production of 70 Million EOS-series Interchangeable-Lens Cameras

Canon Celebrates the Production of 70 Million EOS-series Interchangeable-Lens Cameras

MELVILLE, N.Y., February 5, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc., has reached a new camera-manufacturing milestone as combined production of the company’s film and digital EOS-series interchangeable-lens cameras surpassed the 70-million mark on February 5th.

Production of Canon EOS SLR cameras began in 1987 with the EOS 650 35mm SLR Camera, at Canon Inc.’s Fukushima Plant (now Fukushima Canon Inc.), and later moving to such production bases as Oita Canon Inc. and Canon Inc., Taiwan. Following the introduction of digital SLR cameras in the early 2000s, production of the EOS-series cameras rapidly increased, surpassing the 60-million-unit mark in October 2012 and now, approximately one year and four months later, reaching the 70-million-unit threshold.

EOS, which stands for “Electro Optical System,” also carries the name of the Greek goddess of the dawn. Introduced in March 1987 as a new generation of AF SLR cameras, EOS cameras were the world’s first to incorporate an electronic mount system enabling complete electronic control not only between the lens and body, but throughout the entire camera system.

Based on the key concepts of high-speed and ease of use the EOS-series 35mm SLR cameras, including the top-of-the-line professional-model EOS-1 camera released in 1989 and the popular compact, lightweight EOS Rebel introduced in 1990, continued to incorporate innovative technologies and gained acceptance from a wide range of users. As digital SLR cameras gained increasing popularity starting in 2000, Canon developed advanced technologies such as its proprietary CMOS sensors and high-performance DIGIC digital image processors, as well as an extensive lineup of EF lenses, in an effort to fulfill the company’s key concepts of high-speed, ease of use, and high image quality. Currently, Canon offers a broad product lineup that helps serve the needs of users of all skill levels.

Among the new Canon cameras that contributed to the realization of the 70-million-unit production milestone are the EOS 70D, featuring innovative Dual Pixel CMOS AF technology, and the EOS Rebel SL1, the world’s smallest and lightest digital SLR camera*, which combines a ground-breaking compact, lightweight body design with advanced basic performance.

EF lenses for Canon EOS-series interchangeable-lens cameras are also on track to realize a major milestone as cumulative production is scheduled to pass the 100-million-unit mark in 2014.

Based on its core optical technologies, Canon will continue to refine its diverse imaging technologies while striving to produce superb and reliable lenses and cameras that cater to the varying needs of photographers – from first time users to advanced amateurs and professionals – while contributing to expanding the culture of photographic and video imaging.





Canon Will Attend The Photography Show in March

Canon Will Attend The Photography Show in March

United Kingdom, Republic of Ireland, 3rd February 2014 – Canon, world-leader in imaging solutions, will be attending The Photography Show 2014 with an aim to excite everybody with a passion for photography. With talks from special guests, access to Canon experts and a vast interactive display of innovative products, Canon is set to bring photography to life (Stand B10).

Hear first-hand and delve into the journeys of seasoned professionals that have been operating in the industry for years. Learn of their experiences and tips with talks from Canon photographers across different areas of the show, including:

  • Jeff Ascough, Wedding Photographer & Canon Ambassador, at The Student Conference
  • Clive Booth, Fashion Photographer & Canon Explorer, at The Catwalk
  • David Noton, Landscape Photographer & Canon Explorer, at The Studio
  • Danny Green, Wildlife Photographer & Canon Explorer, at The Studio

Canon is also supporting those looking to take their first big step in photography with hands on experience at Mollie Takes, a brand new workshop from the team at Mollie Makes. This explores a range of shooting techniques and essential skills when it comes to photographing the things you love.

Canon’s team of experts will be on hand to advise how to make to most of your kit to deliver excellence in everything you capture.

Visitors to the Canon stand will be able to experience a broad range of products that meet the modern and evolving needs of photographers. A full DSLR product line up will be showcased alongside an elevated lens bar showing Canon’s wide selection of EF lenses highlighting new standards of performance and reliability. Visitors to the Canon stand can have hands-on experience with the products and see how each lens can give a new perspective.

To complete the plethora of imaging solutions, Canon will be demonstrating how the PIXMA group of printers can take your shots from digital to physical. Take creative control and be the master of your image journey with Canon’s range of PIXMA professional photo printers, the perfect match for exceptional photography.

Susie Donaldson, Consumer Imaging Marketing Director of Canon UK and Ireland, said: “We’re thrilled to be exhibiting the power of image at The Photography Show 2014. By showcasing our offering at an event like this we show how our products can help photographers to consistently deliver the finest results. We’re looking forward to bringing photography to life.”

Birmingham’s NEC is the setting of this inaugural event taking place between Saturday 1st and Tuesday 4th March 2014. Through the highly interactive features, product displays and variety of exhibitions it is set to entertain and engage attendees.

Visit Canon at The Photography Show 2014 from 1st – 4th March at Stand B10.



Why Scott Kelby Switched to Canon

Why Scott Kelby Switched to Canon

Long time Nikon shooter, author and Adobe professional Scott Kelby switched over to Canon about 6 months. Being that he’s a popular guy in the photography world, I assume he was being asked every 10 minutes why he switched.

The switch was made to a EOS-1D X and EOS 5D Mark III for the big reasons of ergonomics, menu system and skin tones.

Kelby sits down with Canon Explorer of Light Rick Sammon to discuss the switch to Canon.

CR’s Take
I’m not sure how much Mr Kelby paid for the Canon gear he now has, but I hypothesize it was at a discount. :)

System switching is an odd thing to me, and always has been. Unless there’s a definitive feature or lens that one doesn’t have and the other does.

I have heard of Canon shooters moving to Nikon if they use Speedlites a lot, as Nikon’s ETTL does a better and more consistent job than Canon’s system does.  When I hear a Nikon user switching to Canon, it seems to usually be about video features. I also know of a couple of nature photographers that moved over to Canon around the time the new big white lenses made it to market. They found great value in the weight savings of Canon’s new super telephoto lenses.

Switching for ergonomics is a weird one to me. After a few months with a camera, you’re used to it and it becomes second nature. I personally fumble around with Nikon’s pro bodies, but that’s because I have been shooting Canon predominantly for a long time. Had I always shot Nikon, I’m sure the opposite would be true.

Spotted on: [PB]



Canon USA Sponsors the 2014 Sundance Film Festival

Canon USA Sponsors the 2014 Sundance Film Festival

PARK CITY, UT, January 17, 2014 – Canon U.S.A. Inc., a leader in digital imaging solutions, announced today the company will return as a Sustaining Sponsor to the 2014 Sundance Film Festival. The Festival-which is celebrating its 30th anniversary this year, marking three decades of fostering a vibrant independent film community-will be held in Park City, Salt Lake City, Sundance, and Ogden, Utah from January 16-26, 2014.

The Festival’s diverse roster includes nearly 200 films, of which approximately 20 percent were shot using Canon equipment. Blue Ruin, Song One, Memphis, This May Be The Last Time, Cesar’s Last Fast, Happy Valley, Last Days in Vietnam, Life Itself,WHITEY: United States of America v. James J. Bulger, Mitt, Alive Inside, and Ivory Tower are just a few of the Canon-shot films screening in 2014.

“Over the last 30 years, Sundance Institute has built a festival that is unrivaled; it is inspiring to be surrounded by the mountains of Park City and the artists and community who are at the peak of their craft, pushing the boundaries of film and artistic expression,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “At Canon, we are driven by delivering that same level of passion, innovation and commitment to our craft as the filmmakers and are excited to return as a Sustaining Sponsor.”

At the 2014 Sundance Film Festival, Canon will host a special slate of programming dedicated to the craft of filmmaking and the artists behind each and every film.

Canon will invite Festival attendees to relax and reboot with fellow cinematographers, directors, and producers at the Canon Craft Services daytime lounge (427 Main Street; open Saturday, January 18th-Monday, January 20th from 11am-5pm), the hub of Canon’s Festival activities.

The lounge will offer filmmakers the opportunity to touch-and-try the latest Canon gear, including the Cinema EOS C100, C300, and C500 cameras, cinema lenses, as well as DSLR cameras and professional products such as the XA25 high definition camcorder.

To inspire discussions about the latest storytelling techniques, technology, and trends, Canon will host craft conversations at its lounge, featuring panels of industry leaders and Festival filmmakers. Each panel will cover a different area of interest, ranging from documentary cinematography, to a focus on optics, to skeleton crew filmmaking. The craft conversation series will culminate in the Canon Spotlight: CNN Original Series screening and panel on Monday, January 20th at the Sundance New Frontier Microcinema (136 Heber Ave; 3pm).

Below is the full schedule of events for Canon’s activities at the Sundance Film Festival. All events take place at Canon Craft Services (427 Main Street) unless otherwise noted.

Saturday, January 18th
Canon Craft Services
A daily hub with lively craft conversations, a touch-and-try display of Canon equipment, a place to meet, relax, and reboot with industry colleagues, and coffee and snacks for filmmakers to enjoy.
Craft Conversation | Optics In Focus
David Klein, ASC (Clerks) and James Laxton (Camp X-Ray,Tusk) have two things in common: a director named Kevin Smith and an affinity for Canon Cinema glass. The DPs talk about their optics must-haves and their experience with Canon Cine Zooms – Klein on Homeland and True Blood and Laxton on Smith’s latest Tusk.
Craft Conversation | Small Crew, Big Movie: Shooting Guerilla-Style with Blue Ruin’s Jeremy Saulnier
Moderated by Dana Harris, Editor-in-Chief of Indiewire
Writer, director, and cinematographer of festival favorite Blue Ruin breaks down his journey from corporate video shooter to auteur filmmaker. Get the inside scoop from Jeremy about shooting with a skeleton crew – he makes no bones about why the Cinema EOS C300 camera was the right tool for him.
Media Cocktail Hour
Photographers, videographers, crewmembers, journalists, and other members of the media are invited in to escape the cold, mingle, and get refreshed at the lounge.
Sunday, January 19th
Canon Craft Services
A daily hub with lively craft conversations, a touch-and-try display of Canon equipment, a place to meet, relax, and reboot with industry colleagues, and coffee and snacks for filmmakers to enjoy.
Craft Conversation | Truth Be Told: Documentary Filmmaking with the C300
Moderated by David Leitner, Contributing Editor of Filmmaker Magazine and DP of Tree Man
Hear from Jim Chressanthis, ASC (Cesar’s Last Fast), Dana Kupper (Life Itself), and Nick Higgins (The Lion’s Mouth Opens and 2013′s breakout The Crash Reel) about why the Cinema EOS C300 camera is their tool of choice for documentary work.
Craft Conversation | Song One‘s John Guleserian on Crossing the Bridge from DSLR to Cinema-Style Filmmaking
Moderated by Neil Matsumoto, Editor of HDVideoPro
It’s hard to imagine Guleserian’s first Sundance feature was just three years ago, with Grand Jury Prize-winning tour de force Like Crazy, shot on the EOS 7D camera. The three-time Sundance alum–back again with Song One–breaks down the transition from Canon DSLR camera to cinema-style filmmaking and his experience with the Cinema EOS C300 camera, C500 camera, and everything in between.
5pm-8pm Canon Craft Cocktails Canon’s second-annual celebration toasts the cinematographers of the 2014 Sundance Film Festival.
Monday, January 20th
Canon Craft Services
A daily hub with lively craft conversations, a touch-and-try display of Canon equipment, a place to meet, relax, and reboot with industry colleagues, and coffee and snacks for filmmakers to enjoy.
Craft Conversation | Depth of Field: The Canon Cinema EOS C100 Camera
Ben Kasulke (Laggies, Rat Pack Rat) dissects how he used the Cinema EOS C100 camera on an upcoming low-budget indie, while director/cinematographer Sterlin Harjo (This May Be The Last Time) and four-time Sundance alum Ondi Timoner (A Total Disruption) weigh in on the camera’s documentary and web series features.
Canon Spotlight: CNN Original Series
Location: New Frontier Microcinema (136 Heber Ave)
CNN, the long-standing authority for television news, made a splash in 2013 with their unconventional, personal, and powerful original series. Join the filmmakers behind Morgan Spurlock’s award-winning Inside Man, Alex Gibney’s Death Row Stories, and Robert Redford and BCTV’s Chicagolandfor a discussion about the lengths they go to capture their compelling stories and why they rely on Canon. The 90-minute spotlight and screening will offer a behind-the-scenes look into these CNN shows.
Canon Closing Cocktail Hour
Festival attendees are invited back to Canon Craft Services after the Spotlight screening and panel to demo Canon gear.

The daily one hour show Live@Sundance, which will provide the most comprehensive overview of Sundance Film Festival 2014 for the online community, will be shot exclusively on Canon Cinema EOS cameras, with support from YouTube, Weber Shandwick, HP, and Adobe Creative Cloud. This show will be streaming at 11am MT from YouTube’s venue on Main Street

To find out more about Canon at the 2014 Sundance Film Festival, please visit ourCinema EOS website or follow us on FacebookTwitter, and Vimeo. During the Festival, join the conversation with #Canon #Sundance.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013† and is one of Fortune Magazine’s World’s Most Admired Companies in 2013. In 2013, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA.

For media inquiries, please contact


Canon Awarded the Third Most US Patents

Canon Awarded the Third Most US Patents

TOKYO, January 15, 2014 — Canon Inc. again ranked first among Japanese companies and third overall for the number of U.S. patents awarded in 2013, according to the latest ranking of preliminary patent results issued by IFI CLAIMS Patent Services on January 14, 2014.

Canon actively promotes the globalization of its business and places great value on obtaining patents overseas, carefully adhering to a patent-filing strategy that pursues patents in essential countries and regions while taking into consideration the business strategies and technology and product trends unique to each location. Among these, the United States, with its many high-tech companies and large market scale, represents a particularly important region in terms of business expansion and technology alliances.

Canon U.S. patent ranking among Japanese companies 2005 – 2013

Year Ranking* Patents
2013 1st (3rd) 3,825
2012 1st (3rd) 3,179
2011 1st (3rd) 2,813
2010 1st (4th) 2,551
2009 1st (4th) 2,200
2008 1st (3rd) 2,107
2007 1st (3rd) 1,983
2006 1st (3rd) 2,367
2005 1st (2nd) 1,828

* Number in parenthesis represents Canon’s ranking among all companies

Canon prizes its corporate DNA of placing a high priority on technology. And with regard to research and development results, the company actively promotes the acquisition of patent rights in accordance with the management direction of the Canon Group and technology trends while conducting thorough pre-application searches to raise the quality of applications. Through close cooperation between Canon’s technology and intellectual property divisions, the company aims to improve its technological capabilities while further enhancing its intellectual property rights.



Canon to Haul Capacity Back Home as Yen Continues Slide

Canon to Haul Capacity Back Home as Yen Continues Slide

(Reuters) – Canon Inc is shifting capacity back to Japan in an apparent vindication of Prime Minister Shinzo Abe’s yen-weakening policies, which have made it more profitable for some Japanese manufacturers to produce and export from home.

In the wake of the 2008 financial crisis, the world’s largest camera maker was caught out by its reliance on domestic production by a soaring yen – which devalued its overseas earningsand increased labor costs – forcing the company to produce more overseas.

It is now set to reverse that shift, boosting jobs and factory operations in Japan in a move that will delight proponents of Abe’s economic policies and erode the competitive advantage enjoyed by rivals such as Nikon Corp, which has long made the majority of its cameras overseas.

Canon will raise the proportion of products made in Japan to 50 percent within the next three years from 42 percent now, Chief Executive Fujio Mitarai told Reuters in an interview on Thursday, after saying he was “looking forward” to a further slide in the yen.

“Right now we have spare capacity at home because we gradually moved production overseas,” said Mitarai, referring primarily to cameras and photocopiers. Canon cut back production at home from over 60 percent before the 2008 crisis to 40 percent in 2009.

The move is designed to make manufacturing more flexible and Canon will leave the option open to push production back overseas should the yen strengthen again, Mitarai said, adding that the company has no plans to build new factories in Japan.

The impact of Canon’s strategy will be reflected in the company’s balance sheet in the months ahead. For the financial year ended December 31, Mitarai sees operating profit as likely flat against a forecast of 11.2 percent growth, and sales up around 7 percent versus guidance of 7.8 percent. The company reports its results for fiscal 2013 on January 29.

Last year, the yen fell 21.4 percent against the dollar and 26.4 percent against the euro as the Bank of Japan launched an aggressive monetary easing program.

Canon is also continuing its push to automate much of its production and replace humans with robots. Mitarai said he hoped to hike the proportion of automation at Canon’s lens factory in Utsunomiya, a city near Tokyo, to 50 percent at the end of 2014 from 10 percent to 20 percent now.

The company expects gradual progress in partial automation at its other factories, including Japan’s Oita, Nagasaki and Toride, to boost its gross profit margin by almost 1 percent to 48.3 percent in 2013.

Innovation in robotic production also means Canon can have factories in developed markets and remain immune to the high wages while keeping distribution costs low. But its plans for an automated printer cartridge factory in the Netherlands have been stalled by the prolonged chill in the European economy, with construction yet to start.

“We’ve bought the land but demand in Europe isn’t strong enough yet,” Mitarai said, adding that Canon had been too optimistic about a recovery in its biggest market, where it gets around a third of its revenue.

“Our forecasts for Europe at the beginning of last year were way off.”

Initially buoyed by a weakening yen, the company hiked its operating profit forecast in the first quarter of 2013 by almost 10 percent, saying that each yen that the Japanese currency slid against the dollar would boost revenue by 19.7 billion yen ($187.91 million) and operating profit by 7.7 billion yen.

However, the dramatic shrinkage of the compact camera market last year – estimated at 40.2 percent by researcher IDC – and an unforeseen weakening in high-end camera sales forced Canon to cut its profit forecast at the following two earnings announcements.

The CEO said he was optimistic that Canon can increase both revenue and profit by more than 5 percent in 2014, and could far surpass that level if the yen weakened beyond the company’s “conservative” estimates of 100 yen to the dollar and 135 against the euro.

On Thursday, the Japanese currency was 105 against its U.S. counterpart and 142.89 against the single currency. A weaker yen means it is cheaper to make goods in Japan, and boosts the value of overseas revenue once repatriated.

Mitarai said sales of digital single-lens reflex cameras likely came in under 8 million units in 2013 to mark the first annual decline since Canon introduced its first model in 2004.

Some analysts say that consumers are increasingly prioritizing connectivity and mobility over picture quality, finding themselves slipping their smartphones out of their pocket instead of hauling out their SLRs. Mitarai disagrees.

“There isn’t any impact from smartphones on SLRs. They’re a different genre. You can send your (SLR) pictures out to the world now with WiFi, to the cloud. The only difference is that you can’t make calls with your camera,” he said.

“We don’t have any plans to make a camera that you can phone someone with… But we will continue to put in more connectivity features into SLRs.”

Canon says that digital SLR sales softened this year due to the prolonged chill in the European economy and slowing growth in China.

Canon’s global shipments of interchangeable lens cameras accounted for 45.1 percent of global shipments in July-September, according to IDC, a 5 percent drop in share from the year prior and a 25.7 percent drop in unit sales.

However, Mitarai said Canon had increased its share of the SLR market by a few percent over the whole year and would aim to increase unit sales in 2014, hoping to reach 9 million units in the short-term thereafter.

Source: [Reuters]