Archive for the ‘Canon Medium Format’ Category
We’re told by a pretty good source that any announcement in regards to a medium format entry by Canon is a “longshot at best”. While Canon is always doing R&D on the concept, there is “nothing that is imminent”.
Another source has told us that these rumors could have “some truth to them”, but wouldn’t be shown until the Canon Expo in 2015. Canon does a technology expo every 5 years, and tend to show a lot of technologies that may or may not ever end up as a consumer product.
I’m of the belief that medium format at this time wouldn’t make much sense, especially since Canon still doesn’t have a high resolution 35mm DSLR.
A new report suggests Canon is sending out questionnaires to “key users” which includes some questions about medium format. Most of the questions were gear towards image quality, usage scenarios and lens requirements. Most of the questionnaire was still about DSLRs and video, and that the “MF stuff was new”.
Rumors are running rampant that Nikon will launch a medium format body using the 50mp sensor that everyone else is using, and we’ve heard the same about Sony entering the field. Canon has been looking at the feasibility for years, and have said they want to enter more “professional” markets due to the declining consumer market.
The quick and direct answer? No.
A lot has come in over the weekend in regards to the reports that Ventizz Capital will be selling off its ownership of the Swedish camera maker Hasselblad. It’s no secret that Hasselblad is in financial trouble, as the whole medium format segment seems to be under capitalized and lacking direction.
Does Canon have any interest in purchasing Hasselblad? I don’t think so. Canon did have Hasselblad’s books open a few years ago, but that was probably more of a tire kicking exercise than actual interest in purchasing the company.
If I had to wager on a purchaser for Hasselblad, I would go with Silverfleet Capital, who owns Danish medium format company PhaseOne. The second option could be Sony, although I think they’ll enter the segment on their own.
EOS Medium Format?
It’s mentioned over at [NL] that a Canon move into medium format would still be branded under the EOS name.
This makes sense, as Canon would have the EOS M line, the EOS line, the Cinema EOS line and a higher resolution EOS MF line. There is reportedly a thought within Canon that there are enough professional photographers out there that would want to “distinguish” their file output from standard DSLR users.
The Next EOS-1?
We’re told that their is a 44.7mp camera in heavy testing. However, the test cameras are eating batteries when shooting in 4K mode. Development is still continuing on the sensor, batteries and software.
I expect a development announcement for this camera sometime in late 2013 or early 2014.
Another two people have said Canon will announce a medium format solution for Photokina next September. The big push is towards MF, but probably won’t see availability until well into 2015.
We’re also told by a second person that such a medium format venture could be a unique arrangement with a current medium format manufacturer. Canon is serious about medium format and will continue to develop a strategy to become the market leader fairly quickly.
A grain of salt on these bits of information, as they’re from unknown sources.
A larger EF mount?
More talk about a Canon medium format system.
It’s suggested nothing will be announced until Canon has a complete “system”. Which means, lenses. A larger version of the EF lens mount will be created and lenses will be influenced by Canon’s newest cinema lenses.
The goal with product development is to have a “show stealing” announcement for Photokina 2014.
New revenue streams?
We’ve heard in the past that Canon has expressed interest in acquiring a medium format company. We heard at one point a few years ago Canon had Hasselblad’s books open and were interested in purchasing the legendary Swedish brand. If they had, I doubt this thing would exist….
Another round of rumors has come up about Canon looking into the medium format segment. According to a source at [NL] Canon is already investing heavily in a European medium format manufacturer. It’s suggested that with the decline in the compact camera market, there could be something worthwhile in the higher end, and higher margin space of medium format.
Who could it be? Perhaps Phase One?
Canon Medium Format?
A lot of discussion around the web about whether or not the 1D X is really a unification of the flagship line. A lot of people want that big megapixel studio camera.
[NL] posted an interesting quote from an interview with Canon Japan recently.
While we hear the voices, we want to see what the actual sales numbers will be for the 1D X and so determine how many 10,000s of customers we might be losing if we do not introduce a higher resolution camera and if the projected profitability of a higher resolution 24×36 mm format camera will justify development, marketing, and manufacturing investments , or if there is a sustainable market for the even greater costs of development, marketing, and manufacturing medium format cameras and lenses – an area where we have no internal expertise.
A few people I have spoken to desire a flagship camera that is high megapixel. They would like performance beyond what could be had for $2500 or so in a 5D Mark III.
I haven’t heard of a medium format prototype within Canon, however I have heard in the past that Canon has considered purchasing a medium format company. I’ve personally never understood why they would, they are more than capable of entering the market themselves.
Canon Mirrorless [CR1]
Will Canon target the niche market with any sort of mirrorless camera in the future? That’s what one person told me this week. There’s no interest in the company in releasing an NEX or Nikon 1 kind of mirrorless.
B&H Deal of the day
B&H has the Canon EF 70-200 f/2.8L IS II in stock and selling for $2074 until January 7, 2012.
The hits keep on coming.
It has recently been suggested to me that there will not be a 1Ds Mark IV at all.
The 5D Mark III (or whatever it’s called) will be aimed to take over the market for 1Ds users.
I know a couple of 1Ds3 users that are using 5D Mark II’s most of the time now. Both folks say if the 5D3 ups its build quality and AF, they’d never buy a 1Ds again. If it’s priced at under $3000, a lot of people will probably feel the same way.
The same person says it’s possible that a new camera at the top of the lineup aimed solely at the medium format market, but not a medium format camera, will come to fruition. The design will be a radical departure (possibly modular).
We’ve heard rumblings about this in the past.
Canon fans say all the time that they want Canon to be “revolutionary again”. However, when a rumor points to a big departure (which doesn’t happen frequently), it’s generally put down for being untrue or unrealistic.
I have a lot of trouble seeing a point to the 1Ds line as its currently implemented, I’d say a radical departure is a strong possibility.
Received a cryptic email in regards to Canon having some interest in purchasing a medium format camera company. Apparently they’ve moved to the point of actually opening the company’s books.
There was no word on which company that was, but there really aren’t that many of them. There have always been murmurs about Canon moving into the medium format segment. I’m not even sure if it’s a growth market or not, or what use Canon would have with it.
I have been told in the past that Canon had interest in acquiring Pentax, but it fell through. Pentax has now moved into the medium format marketplace with the 645D, the folks in Japan will be paying close attention to its success.
If it is Pentax, I for one would love an orange rebel with a pink lens.