We’re told by a pretty good source that any announcement in regards to a medium format entry by Canon is a “longshot at best”. While Canon is always doing R&D on the concept, there is “nothing that is imminent”.
Another source has told us that these rumors could have “some truth to them”, but wouldn’t be shown until the Canon Expo in 2015. Canon does a technology expo every 5 years, and tend to show a lot of technologies that may or may not ever end up as a consumer product.
I’m of the belief that medium format at this time wouldn’t make much sense, especially since Canon still doesn’t have a high resolution 35mm DSLR.
A new report suggests Canon is sending out questionnaires to “key users” which includes some questions about medium format. Most of the questions were gear towards image quality, usage scenarios and lens requirements. Most of the questionnaire was still about DSLRs and video, and that the “MF stuff was new”.
Rumors are running rampant that Nikon will launch a medium format body using the 50mp sensor that everyone else is using, and we’ve heard the same about Sony entering the field. Canon has been looking at the feasibility for years, and have said they want to enter more “professional” markets due to the declining consumer market.
The quick and direct answer? No.
A lot has come in over the weekend in regards to the reports that Ventizz Capital will be selling off its ownership of the Swedish camera maker Hasselblad. It’s no secret that Hasselblad is in financial trouble, as the whole medium format segment seems to be under capitalized and lacking direction.
Does Canon have any interest in purchasing Hasselblad? I don’t think so. Canon did have Hasselblad’s books open a few years ago, but that was probably more of a tire kicking exercise than actual interest in purchasing the company.
If I had to wager on a purchaser for Hasselblad, I would go with Silverfleet Capital, who owns Danish medium format company PhaseOne. The second option could be Sony, although I think they’ll enter the segment on their own.
EOS Medium Format?
It’s mentioned over at [NL] that a Canon move into medium format would still be branded under the EOS name.
This makes sense, as Canon would have the EOS M line, the EOS line, the Cinema EOS line and a higher resolution EOS MF line. There is reportedly a thought within Canon that there are enough professional photographers out there that would want to “distinguish” their file output from standard DSLR users.
The Next EOS-1?
We’re told that their is a 44.7mp camera in heavy testing. However, the test cameras are eating batteries when shooting in 4K mode. Development is still continuing on the sensor, batteries and software.
I expect a development announcement for this camera sometime in late 2013 or early 2014.
Another two people have said Canon will announce a medium format solution for Photokina next September. The big push is towards MF, but probably won’t see availability until well into 2015.
We’re also told by a second person that such a medium format venture could be a unique arrangement with a current medium format manufacturer. Canon is serious about medium format and will continue to develop a strategy to become the market leader fairly quickly.
A grain of salt on these bits of information, as they’re from unknown sources.
A larger EF mount?
More talk about a Canon medium format system.
It’s suggested nothing will be announced until Canon has a complete “system”. Which means, lenses. A larger version of the EF lens mount will be created and lenses will be influenced by Canon’s newest cinema lenses.
The goal with product development is to have a “show stealing” announcement for Photokina 2014.