From AdWeek “As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multiyear “See Impossible” campaign, shifting the marketing focus away from products and onto customers’ stories.
Canon’s campaign centers around a new microsite, which houses a series of digital videos that highlight how customers use a range of products. One 45-second clip shows how an author used the technology to self-publish her book. Going forward, Canon will expand the site’s content to include submissions from consumers and clients.”
Canon has launched Digital Photo Professional (DPP) 4.0, the first sweeping overhaul of Canon’s RAW processing software since its launch. The latest version of DPP – available for download at the end of June – has been updated with a raft of key changes to satisfy the most demanding of digital photographers.
Canon software engineers – having the unique advantage of being able to directly harness the power of the Canon sensors, DIGIC processors and lenses – have made the all-new Digital Photo Professional 4.0 a much faster, more dynamic, linear and feature-packed image editing software solution, thanks to the ability to fully utilise 64-bit architecture. The latest version of DPP has been designed and developed from the ground up, tailored to the workflows of professional and high-end amateurs to help them realise the key EOS System concepts of speed, ease of use and high image quality.
New, improved Canon algorithms have been optimised to make the most of the wealth of information delivered by the camera sensors, while productivity has been increased thanks to improved speed of RAW image display and developing that makes real-time image adjustment a reality.
Download links to the new EOS Utility and DPP have been posted by Canon Australia. You must enter a serial number from a “compatible body” to download the programs. For the moment, only the latest full frame bodies qualify for the free download.
EOS 1D C
EOS 1D X
EOS 5D Mark III
I had expected that all EOS DSLR users would be able to use the program, but also assumed there were some features that would only be available to “compatible body” users. Unfortunately, it looks like I was mistaken. DPP 4 will not open RAW files from incompatible bodies. So if you do not own one of Canon’s current full-frame bodies, you’re stuck using version 3.x instead.
From the viewpoint of someone who uses a 5D Mark III as a primary body and a 7D as a backup, I find this to be very inconvenient. It means that I have to keep two versions of DPP installed on my computer if I want to use the latest features while still being able to edit my backup body RAW files.
I hope Canon reconsiders this new software strategy. [Sean]
DPP 4.0 Canon developed the upgraded DPP 4.0 software for the editing of RAW images in response to the needs of professional and advanced-amateur users. The software delivers improved workflow efficiency for photographers who edit large numbers of images at an advanced level, helping them to achieve the key concepts of the EOS series of interchangeable-lens cameras: speed, ease of use and high image quality. The new software improves on the previous version in such areas as an expanded adjustment range for highlights and shadows as well as enhanced basic functions. Providing users with more freedom when adjusting images, DPP 4.0 includes such new functions as 8-axis color gamut adjustment and an Auto function that automatically analyses the brightness and darkness balance of a histogram and adjusts the tones, or luminance, of an image accordingly. The new version of Canon’s DPP software delivers greatly enhanced operability and convenience during the image editing process. In addition to featuring an updated graphical user interface (GUI), the software is capable of displaying as many as 10,000 image thumbnails at one time. Further contributing to ease of use, the software lets users not only view selected images for comparison even in the preview window, but also assign ratings to images. EOS Utility 3.0 Canon’s new upgraded EU 3.0 allows users to connect a camera to a computer via a USB connection or Wireless File Transmitter in order to remotely perform camera settings, transfer images and capture images. Delivering even greater workflow efficiency, EU 3.0 easily integrates with DPP 4.0 to allow users to select and compare images, enabling them to more easily choose the best shot, as well as make slight adjustments to camera settings and reshoot scenes. Pricing and availability DPP 4.0 and EU 3.0 come in late June, 2014 and will be a free download.
London, 5 June 2014 – Canon today reveals irista – an advanced, cloud-based image management platform that allows users to access, enjoy and manage their photo libraries like never before.
People today take thousands of digital photographs which have become scattered across multiple devices, irista is built to help curate entire image libraries in one central location. Previously known in beta-form as Project1709, irista makes it easy to find any picture or any memory – regardless of which device it was shot on – camera or smartphone.
irista has been created around four consumer needs:
Simple to use: Making it quick and easy to find any image in a photo collection
Connected: Share images directly with popular social networks and keep track of likes and comments
Inspired: A single place for people to interact with their images, enhance their photography skills and get the most out of their pictures
Puts everybody in control: All images stored securely in one location so they can be accessed anytime, anywhere
Built using Canon’s unrivalled heritage and imaging expertise, irista has been designed for anybody looking to manage their memories. The unrivalled user experience, coupled with its design, puts people back in control of their image collections.
The service supports a wide range of file types, has no file size limitations and automatically uploads new additions to image collections. A sleek user-interface is supported by a powerful search index, which allows people to locate an image based on a wide range of criteria. The clean, tiled design features a customisable timeline ribbon and tag-based filtering options that make it easier to find shots using dates, location, custom user tags, lens type and much more. Social integration with Facebook® and Flickr also allows users to publish images on both platforms, as well as track social comments, directly from the irista interface.
“People are taking more photos on more devices than ever before, but it can be difficult to enjoy your images when they’re stored in different places,” said Alessandro Stanzani, Head of Consumer Imaging Group, Canon Europe. “With irista, we’ve created a platform that solves that problem. It’s currently the only service of its type and is built entirely around the needs of the user – reflecting a lot of the feedback received during the beta phase. It’s an invaluable resource for those who love their images, and will only get better as we add more and more features over time.”
irista is available to everyone, with tiered storage options to suit a range of different needs. The ‘entry’ tier offers 10GB of cloud storage space completely free-of-charge. It offers casual or hobbyist photographers full use and functionality of the irista platform, providing them with an ideal place to manage libraries or specific photography projects. Advanced enthusiasts or professional users, who require larger capacities, can also choose from two further storage options, with 50GB and 100GB tiers available for a monthly or annual cost.
irista subscription tiers are as follows:
Up to 10GB: No cost, full functionality
Up to 50GB: €4.99 per month, or €49.00 per year
Up to 100GB: €10.99 per month, or €109.00 per year
The full irista service is now live. People can sign up by visiting: www.irista.com
EOS Utility is an application that brings together all of the functions required to communicate with the camera. Functions for downloading and displaying images, remote shooting, and camera control of each setting when an EOS DIGITAL camera is connected to a computer have been integrated.
EOS Utility 2.10.4 Updater for Mac OS X is software that will install EOS Utility 2.10.4 on your computer or update a previously installed version of EOS Utility to EOS Utility 2.10.4 It is necessary that the previous version of your software have been installed when you use this updater on your computer.
Changes for EOS Utility 2.10.4 Updater for Mac OS X;
Supports Mac OS X 10.6.8 to 10.7
If you are using a version earlier than Mac OS X 10.6.8, please use EOS Utility 2.10.2.
EOS Utility cannot be used with WFT on computers running Mac OS X 10.6.8 to 10.7.2.
From Canon Singapore In case you missed it in the holiday rush. Canon Singapore has released an interactive reference iOS app for all Canon EF & EF-S lenses.
Description CanonSGLens is a free Canon Singapore App that features detailed lens specifications of all Canon EF and EF-S lenses sold in Singapore. The application also contains a unique interactive simulator that allows you to compare the field of view of two camera-lens combinations whereby the cameras and lenses can be any Canon EOS digital SLR and lens.
* Detailed lens specifications of all Canon EF and EF-S lenses sold in Singapore.
* Compare lens specifications side by side, with differences indicated.
* Compare high resolution MTF charts.
* Compare high resolution lens construction diagrams.
* Field of View simulator featuring multiple photos taken of the same scene in Singapore using different camera-lens combinations.
* Depth of Field simulator.
* Depth of Field calculator.
* In-depth topic with interactive simulators explaining how aperture and shutterspeed affect exposure, depth of field, and motion blur in the various exposure modes.
* Highly visual interactive simulators
* Bookmark your favourite pages
* Add your own notes to any page
* Content optimized for both portrait and landscape orientations
* No Internet connection required
* Powered by the 123di content visualization engine