From AdWeek “As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multiyear “See Impossible” campaign, shifting the marketing focus away from products and onto customers’ stories.
Canon’s campaign centers around a new microsite, which houses a series of digital videos that highlight how customers use a range of products. One 45-second clip shows how an author used the technology to self-publish her book. Going forward, Canon will expand the site’s content to include submissions from consumers and clients.”
Canon has launched Digital Photo Professional (DPP) 4.0, the first sweeping overhaul of Canon’s RAW processing software since its launch. The latest version of DPP – available for download at the end of June – has been updated with a raft of key changes to satisfy the most demanding of digital photographers.
Canon software engineers – having the unique advantage of being able to directly harness the power of the Canon sensors, DIGIC processors and lenses – have made the all-new Digital Photo Professional 4.0 a much faster, more dynamic, linear and feature-packed image editing software solution, thanks to the ability to fully utilise 64-bit architecture. The latest version of DPP has been designed and developed from the ground up, tailored to the workflows of professional and high-end amateurs to help them realise the key EOS System concepts of speed, ease of use and high image quality.
New, improved Canon algorithms have been optimised to make the most of the wealth of information delivered by the camera sensors, while productivity has been increased thanks to improved speed of RAW image display and developing that makes real-time image adjustment a reality.
Download links to the new EOS Utility and DPP have been posted by Canon Australia. You must enter a serial number from a “compatible body” to download the programs. For the moment, only the latest full frame bodies qualify for the free download.
EOS 1D C
EOS 1D X
EOS 5D Mark III
I had expected that all EOS DSLR users would be able to use the program, but also assumed there were some features that would only be available to “compatible body” users. Unfortunately, it looks like I was mistaken. DPP 4 will not open RAW files from incompatible bodies. So if you do not own one of Canon’s current full-frame bodies, you’re stuck using version 3.x instead.
From the viewpoint of someone who uses a 5D Mark III as a primary body and a 7D as a backup, I find this to be very inconvenient. It means that I have to keep two versions of DPP installed on my computer if I want to use the latest features while still being able to edit my backup body RAW files.
I hope Canon reconsiders this new software strategy. [Sean]
DPP 4.0 Canon developed the upgraded DPP 4.0 software for the editing of RAW images in response to the needs of professional and advanced-amateur users. The software delivers improved workflow efficiency for photographers who edit large numbers of images at an advanced level, helping them to achieve the key concepts of the EOS series of interchangeable-lens cameras: speed, ease of use and high image quality. The new software improves on the previous version in such areas as an expanded adjustment range for highlights and shadows as well as enhanced basic functions. Providing users with more freedom when adjusting images, DPP 4.0 includes such new functions as 8-axis color gamut adjustment and an Auto function that automatically analyses the brightness and darkness balance of a histogram and adjusts the tones, or luminance, of an image accordingly. The new version of Canon’s DPP software delivers greatly enhanced operability and convenience during the image editing process. In addition to featuring an updated graphical user interface (GUI), the software is capable of displaying as many as 10,000 image thumbnails at one time. Further contributing to ease of use, the software lets users not only view selected images for comparison even in the preview window, but also assign ratings to images. EOS Utility 3.0 Canon’s new upgraded EU 3.0 allows users to connect a camera to a computer via a USB connection or Wireless File Transmitter in order to remotely perform camera settings, transfer images and capture images. Delivering even greater workflow efficiency, EU 3.0 easily integrates with DPP 4.0 to allow users to select and compare images, enabling them to more easily choose the best shot, as well as make slight adjustments to camera settings and reshoot scenes. Pricing and availability DPP 4.0 and EU 3.0 come in late June, 2014 and will be a free download.