We’re told the next Art series lens from Sigma will be an 85mm f/1.4 DG HSM Art. However, it’s not coming any time soon. There’s still a small possibility that a new 135mm Art series lens will arrive first, but Sigma feels there will be a higher sales volume likelihood with the 85mm focal length, and will do their best to get it to market first.
A new 24-70 f/2.8 OS DG HSM Art is also a possibility, as the chance of an f/2 version has diminished due to costs of development and production. One of Sigma’s biggest marketing strategies is a significantly lower price than the Canon or Nikon version of a lens. That just wouldn’t be possible with an f/2 wide angle zoom for a full frame camera. One example of a lens that hasn’t done well because it wasn’t cheaper than the comparative Canon has been the possibly discontinued 24-105mm f/4 DG OS Art. Yes it would be a stop faster, but would people spend more on a Sigma lens that is a stop faster than the Canon of equal focal length? A stabilized f/2.8 Art version could probably be made for far less money and would carry much less risk for Sigma.
February 11, 2015 – Kenko Tokina USA, Inc. is pleased to announce the Tokina Cinema AT-X 50-135mm T3.0 lens. Tokina engineers created a lens of this focal length that is Parfocal, has dramatically reduced breathing and image shift, and has a de-clicked, 9-bladed, curved iris for beautiful bokeh and precise exposure control. With its 1M close-focus capability, the lens allows you the freedom to capture tight close-ups while maintaining a comfortable distance from your subject.
The Tokina Cinema 50-135mm T3.0 optic is 4K ready and beyond and delivers a highly versatile zoom range in a compact design. The lens has an industry standard 114mm outer front barrel for matt boxes and a 112mm filter threat for mounting filters or other accessories.
You can now preorder the Sigma 24mm f/1.4 DG HSM Art series lens at B&H Photo. It will retail for $849, with availability beginning on March 20, 2015
Preorder Sigma 24mm f/1.4 Art: Adorama | B&H Photo | Amazon
Sigma has finally announced the long rumoured 24mm f/1.4 DG HSM Art series lens.
Sigma Corporation of America Introduces New 24mm F1.4 DG HSM Art Lens at CP+ Imaging Show
Latest Global Vision Art lens offers highest-quality optical performance in its class
YOKOHAMA, Japan — February 10, 2015 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, today announced the new Sigma 24mm F1.4 DG HSM Art lens, the ninth Global Vision lens to join the company’s iconic Art line-up. The announcement comes at the start of the CP+ Camera and Photo Imaging Show 2015, which begins on Feb. 12 in Yokohama, Japan.
The much anticipated 24mm F1.4 Art wide angle lens is designed for full-frame DSLRs, and when used on digital cameras with an APS-C size image sensor, it effectively becomes a 38mm. The lens is ideal for capturing a variety of photography subjects, including cityscapes, mountain ranges, astrophotography and weddings and is great for videography work as well. The 24mm also excels at indoor photography in low illumination thanks to the combination of exceptional focal plane sharpness, and gorgeous bokeh rendered by nine rounded aperture blades. The lens achieves a maximum magnification of 1:5.3 with a minimum focusing distance of 9.8 inches. The 24mm incorporates both “F” Low Dispersion (FLD) glass and Special Low Dispersion (SLD) glass in a design of 15 elements in 11 groups to minimize chromatic aberration of magnification especially in the edge of the image field. Moreover, the optimized power layout includes aspherical elements that are positioned in the rear of the lens for improved wide open performance. This helps to ensure minimal distortion through the correction of axial chromatic aberration and sagittal coma flare. The new lens element design also delivers excellent peripheral brightness.
“The Sigma Art lenses are recognized by photographers for world-class performance, and the new 24mm F1.4 DG HSM will be a significant contribution to our selection of fast aperture prime lenses which is quickly becoming a strong force in the industry” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Sigma is redefining the expectations of fast-aperture full-frame prime lens performance, especially wide-open, and the results the 24mm F1.4 will deliver will be up to the exacting standards set by the 35mm F1.4 DG HSM and 50mm F1.4 DG HSM .”
Other updates to this lens include a new full-time manual focusing mechanism that switches to manual focusing, simply by rotating the focus ring, even when AF is being used, first introduced on the 50mm Art. This allows the photographer to make focus adjustments quickly and easily. As with all new lenses under the Global Vision categories, every 24mm will be tested using Sigma’s own MTF measuring system, “A1,” in the company’s factory in Japan.
Other lenses in the Art line include 35mm F1.4 DG HSM, 30mm F1.4 DC HSM, 18-35mm F1.8 DC HSM, 24-105mm F4 DG OS HSM, 50mm F1.4 DG HSM, 19mm F2.8 DN, 30mm F2.8 DN and 60mm F2.8 DN.
The 24mm F1.4 is compatible with Sigma’s USB dock, allowing photographers to update the lens’ firmware and change focus parameters as well as manual focus over-ride using Sigma’s Optimization Pro software. It is also compatible with Sigma’s Mount Conversion Service. The lens will be available in Canon, Nikon and Sigma mounts, and timing, pricing and availability will be announced at a later date.
Preorder Sigma 24mm f/1.4 Art: Adorama | B&H Photo | Amazon
Seen at: [The-Digital-Picture]
Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of precision optics, announces the release of a groundbreaking F/2.8 ultra-wide-angle zoom lens for full-frame DSLR cameras.
Since 2012, Tamron has been expanding its lineup of interchangeable lenses for full-frame DSLR cameras. The Tamron SP 24-70mm F/2.8 Di VC USD (Model A007) was the world’s first F/2.8 high-speed standard zoom lens to include image stabilization, followed by the development of the unique SP 70-200mm F/2.8 Di VC USD (Model A009), SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004), and SP 150-600mm F/5-6.3 Di VC USD (Model A011) lenses, all of which have been highly acclaimed among the photo enthusiasts around the globe. Now, we have developed SP 15-30mm F/2.8 Di VC USD (Model A012) to expand the world of imaging possibilities in the wide-angle range.
Preorder the Tamron 15-30mm f/2.8 VC $1199: Adorama | B&H Photo
We posted back in the fall that Sigma had halted production indefinitely of the relatively new 24-105 f/4 DG OS lens. We’re now told that the lens is in fact discontinued and production has been halted forever.
There was no word as to why it was discontinued, I can only assume the market for a 24-105 on the Canon side is extremely saturated and that the Sigma wasn’t a big enough leap forward in terms of optical quality to purchase over the “kit” lens from Canon. There’s also a possibility the cost of production was too high to keep the price competitive.
We’re still waiting on an official release about this from Sigma.