EF 50 f/1.8 IS USMWe’re told that a new EF 50mm f/1.8 IS USM is ready for release, but may not happen until Q1 of 2014.
The lens would be in line with the new 24,28 & 35mm IS lenses. Pricing would be more than the current EF 50 f/1.4 USM it would be replacing. However, Canon has noticed that the pricing on the 3 mentioned lenses at launch was too high and lead to poor initial sales numbers. Since the lenses have been price dropped, they are selling better.
Canon EF 50 f/1.4 USM $299 (free shipping)
Even if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.
Quote from: ajfotofilmagem on October 06, 2013, 09:12:30 AMEven if the quality is equivalent the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.Regardless of price, an IS lens can't push someone to buy a non IS lens.These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.