April 17, 2014, 03:01:45 PM

Author Topic: A New 50 Coming Soon? [CR1]  (Read 13186 times)

Canon Rumors

  • Administrator
  • 1D X
  • *****
  • Posts: 2377
    • View Profile
    • Canon Rumors
A New 50 Coming Soon? [CR1]
« on: October 06, 2013, 07:38:21 AM »

EF 50 f/1.8 IS USM

We’re told that a new EF 50mm f/1.8 IS USM is ready for release, but may not happen until Q1 of 2014.


The lens would be in line with the new 24,28 & 35mm IS lenses. Pricing would be more than the current EF 50 f/1.4 USM it would be replacing. However, Canon has noticed that the pricing on the 3 mentioned lenses at launch was too high and lead to poor initial sales numbers. Since the lenses have been price dropped, they are selling better.


Canon EF 50 f/1.4 USM $299 (free shipping)


cr


canonrumors.com

canon rumors FORUM

A New 50 Coming Soon? [CR1]
« on: October 06, 2013, 07:38:21 AM »

Lichtgestalt

  • Guest
Re: A New 50 Coming Soon? [CR1]
« Reply #1 on: October 06, 2013, 07:43:25 AM »
yes.. way to expensive.
the EF 24mm IS has cost 880 euro here first... now it has dropped to 480 euro.

silvestography

  • Rebel T5i
  • ****
  • Posts: 106
  • Armed with a camera and some ideas.
    • View Profile
    • Silvestography
Re: A New 50 Coming Soon? [CR1]
« Reply #2 on: October 06, 2013, 08:29:14 AM »
Seems like canon's just letting Sigma take the whole f/1.4 line of standard primes, especially if rumors of a 35 f/1.2 are true.
http://silvestography.tumblr.com
6D | 600D | Tokina 11-16mm f/2.8 | Tamron 24-70mm f/2.8 VC | Sigma 50mm f/1.4 | Canon 70-200 f/2.8L IS II | 600ex-rt

TWI by Dustin Abbott

  • 1D X
  • *******
  • Posts: 1469
    • View Profile
    • dustinabbott.net
Re: A New 50 Coming Soon? [CR1]
« Reply #3 on: October 06, 2013, 08:43:35 AM »
I hope this rumor is a true.  If the optical trend of this line continues with great wide open performance along with excellent IS and they keep the price at, say $599, this and the 35 f/2 IS will probably end up in my bag. 
6D x 2 | EOS-M w/22mm f/2 + 18-55 STM + EF Adapter| Rokinon 14mm f/2.8 | Tamron 24-70 f/2.8 VC | 35mm f/2 IS | 40mm f/2.8 | 100L | 135L | 70-300L -----OLD SCHOOL----- SMC Takumar 28mm f/3.5, Super Takumar 35mm f/3.5, SMC Takumar 55mm f/1.8, Helios 44-2 and 44-4, Super Takumar 150mm f/4

bornshooter

  • 5D Mark III
  • ******
  • Posts: 674
  • Love L series glass
    • View Profile
    • my flickr
Re: A New 50 Coming Soon? [CR1]
« Reply #4 on: October 06, 2013, 08:53:06 AM »
I wish they would drop the price of the 300 2.8L to the same as nikons and i would be all over it.

dilbert

  • 1D X
  • *******
  • Posts: 2360
    • View Profile
Re: A New 50 Coming Soon? [CR1]
« Reply #5 on: October 06, 2013, 08:59:01 AM »
What is most interesting about this is how much the price has dropped on the 24/28/35 lenses. If Canon use the same pricing model for all of their lenses then the 24-70/2.8II could be sold as low as $1500.

And if Canon maintain the same margin on their DSLRs then the 5D Mark III could be sold as low as $2200 and a profit still be returned.

ajfotofilmagem

  • 5D Mark III
  • ******
  • Posts: 680
    • View Profile
Re: A New 50 Coming Soon? [CR1]
« Reply #6 on: October 06, 2013, 09:12:30 AM »
I do not see how a lens 50mm F1.8 IS can cost over $ 500. :( I think Canon should learn the lesson and do not establish a ridiculously high price, as it did with 24mm and 28mm IS. Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.  ::)

canon rumors FORUM

Re: A New 50 Coming Soon? [CR1]
« Reply #6 on: October 06, 2013, 09:12:30 AM »

AndreeOnline

  • PowerShot G16
  • **
  • Posts: 25
    • View Profile
Re: A New 50 Coming Soon? [CR1]
« Reply #7 on: October 06, 2013, 09:43:41 AM »
Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

MonteGraham

  • Rebel SL1
  • ***
  • Posts: 81
    • View Profile
    • MonteGrahamPhotography
Re: A New 50 Coming Soon? [CR1]
« Reply #8 on: October 06, 2013, 09:51:00 AM »
Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

+1

verysimplejason

  • 1D X
  • *******
  • Posts: 1273
    • View Profile
    • My Flickr Account
Re: A New 50 Coming Soon? [CR1]
« Reply #9 on: October 06, 2013, 10:06:03 AM »
Canon, please keep it below $500 and with IQ as good as the 35mm IS.  I'll be the one of the firsts who'll order.  I love the 50mm focal length in both APS-C and FF.  :P

Woody

  • 6D
  • *****
  • Posts: 498
    • View Profile
Re: A New 50 Coming Soon? [CR1]
« Reply #10 on: October 06, 2013, 10:08:31 AM »
If this lens performs as well as the 35 f/2 IS, I'll get it in a jiffy.

verysimplejason

  • 1D X
  • *******
  • Posts: 1273
    • View Profile
    • My Flickr Account
Re: A New 50 Coming Soon? [CR1]
« Reply #11 on: October 06, 2013, 10:08:46 AM »
Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

I love IS for a 50mm lens.  I want to be able to shoot to at least 1/30 and lower shutterspeed with this focal length handheld.

silvestography

  • Rebel T5i
  • ****
  • Posts: 106
  • Armed with a camera and some ideas.
    • View Profile
    • Silvestography
Re: A New 50 Coming Soon? [CR1]
« Reply #12 on: October 06, 2013, 10:24:07 AM »
Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

I actually disagree. I have a friend who's super into video (shoots with a hacked GH2) and doesn't care about in-lens stabilization. If you're really serious about video you'll have your own stabilization rigs, which is partly why he wants to add a 60d and 50 1.8 to his kit.

It's similar to the argument about the 70d's LV focus. A lot of people said serious video shooters wouldn't use it. I think the same applies here, which is why a stabilized 50 1.8 at around 5x the cost of the previous generation doesn't make sense. Beginners don't have that kind of money to spend on a 50 (especially one that isn't 1.4).
http://silvestography.tumblr.com
6D | 600D | Tokina 11-16mm f/2.8 | Tamron 24-70mm f/2.8 VC | Sigma 50mm f/1.4 | Canon 70-200 f/2.8L IS II | 600ex-rt

canon rumors FORUM

Re: A New 50 Coming Soon? [CR1]
« Reply #12 on: October 06, 2013, 10:24:07 AM »

ajfotofilmagem

  • 5D Mark III
  • ******
  • Posts: 680
    • View Profile
Re: A New 50 Coming Soon? [CR1]
« Reply #13 on: October 06, 2013, 10:34:27 AM »
Indeed, Canon is owing to its users two different models. ??? A EF50mm F1.8 STM, and other EF50mm F1.4 USM.
« Last Edit: October 06, 2013, 10:38:40 AM by ajfotofilmagem »

Dylan777

  • 1D X
  • *******
  • Posts: 3129
    • View Profile
    • http://www.dylanphotography.phanfare.com/
Re: A New 50 Coming Soon? [CR1]
« Reply #14 on: October 06, 2013, 10:41:05 AM »
Save "IS" for 135mm or longer, so we can shoot 1/60ish

Where is f1.2 or f1.4ish 50mm prime?

« Last Edit: October 06, 2013, 10:43:30 AM by Dylan777 »
Body: 5D III(x2) -- A7r
Zoom: 16-35L II -- 24-70L II -- 70-200L f2.8 IS II
Prime: 40mm -- 50L -- 85L II -- 135L -- 400L f2.8 IS II -- Zeiss FE 55mm f1.8

canon rumors FORUM

Re: A New 50 Coming Soon? [CR1]
« Reply #14 on: October 06, 2013, 10:41:05 AM »