It easily fits my needs for photography, but I use my DSLR for video as well and I want something more than the standard 1080p @ 30/24 and 720p @ 60 fps. It's not exactly in my budget to buy a Phantom Flex or a RED One so getting that 120 fps isn't very easy for me haha.
+1! Look,
when I get this camera it will be a step up from my 7D and for Photos, I like the 7D. So as far as "photography needs"? Well, having this camera? I think I will feel as if I've arrived

But the video (H.264) is a nightmare to work with in a world of fast turnaround. Jello effect, digital artifacts and the dreaded moire! These can be minimized and "fixed" in post but, who has the time?
Some of us, and I believe many more to come, are looking to this for more run and gun applications: TV Magazine style. Documentary. And if you all looked close, a lot of the footage shot at the Occupy events was shot on DSLRs and the footage looked great, much better then the NEWS cameras out there (on their 1/2", or well, 2/3" chip if they are lucky)... this brings me to audio, don't get me started on audio... and no a digital recorder will not do, too much time syncing audio and too dam many connections and switches to miss, I run two wireless lavs and a camera mic, and only two channels, ok two channels I can deal with. I'm hanging enough stuff on my camera rig as it is: wireless receiver, BeachTek, Camera light, follow focus, EVF......... In the News TV Magazine world video and audio should live together. I'm just saying'
So I understand if some of the purely
Photography "photogs" out there are thinking "Dude its a still camera!!! leave it alone you video jockey!" I know, I know, its just that they put sutcha' nice big sensor in that box and the things you can do with the lenses.... come on you know its addictive and its just that I want more.