June 23, 2018, 01:55:33 PM

Author Topic: What's Next From Canon?  (Read 12985 times)

Canon Rumors

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What's Next From Canon?
« on: June 11, 2018, 10:32:44 AM »
After last week’s announcement of the EF 70-200mm f/4L IS II and EF 70-200mm f/2.8L IS III, most everyone around these parts want to know what’s next from Canon. While the roadmap is still a bit unknown for us, we do have some suggestions about what’s on the near horizon from Canon.

Camera Bodies:

  • Prosumer mirrorless camera announced ahead of Photokina
  • One DSLR at Photokina

Lenses:

  • Two “professional” lenses ahead of Photokina
  • EF-M 32mm f/1.4 ahead of Photokina
  • New “kit” lens ahead of Photokina

Cinema:

  • One more Cinema EOS body in 2018, some signs point to an EOS C300 Mark III.
  • New style of cinema camera body

A couple of sources have said to expect an accelerated product development cycle over the next 18-24 months over the entire imaging lineup. We’ll let you guess what that means.

« Last Edit: June 11, 2018, 12:22:31 PM by Canon Rumors »
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What's Next From Canon?
« on: June 11, 2018, 10:32:44 AM »

fentiger

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Re: What's Next From Canon?
« Reply #1 on: June 11, 2018, 10:50:44 AM »
with the Tokyo olympics due in 2020 i expect a 1DX mark 3, or something along those lines, the speck is anybodies guess, maybe the new 600DO as well
1DX11 EF400 2.8, EF35 1.4ll,  EF24-70ll, EF70-200 2.8ll,

ahsanford

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Re: What's Next From Canon?
« Reply #2 on: June 11, 2018, 11:02:35 AM »

The sands would appear to be shifting:

It's just "Prosumer mirrorless" now?  Are we backpeddling from FF mirrorless around Photokina time?

And a new DSLR in 2018?  I thought that was off the table!  My rough peg for new higher end models doesn't line up for this fall, so what would it be?  The next 77D?  The next standard Rebel?

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MrFotoFool

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Re: What's Next From Canon?
« Reply #3 on: June 11, 2018, 11:15:35 AM »
I wonder if they will do any more lenses with Diffractive Optics? The 400 DO ii looks really nice (though I have not used one) and the size and weight of Nikon's new 300 f4 with similar technology is very attractive (almost enough to make me jump to Nikon). Seems like something worth pursuing, so where are all the new DO lenses?

ahsanford

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Re: What's Next From Canon?
« Reply #4 on: June 11, 2018, 11:18:35 AM »
with the Tokyo olympics due in 2020 i expect a 1DX mark 3, or something along those lines, the speck is anybodies guess, maybe the new 600DO as well

I always recommend folks look at Keith's great chart at Northlight.  I only paste it here as it's not directly linkable and requires a little scrolling to find.

My take:  Canon is a creature of habit.  So, yes on a new 1DX lining up with major sporting events, but also look at the rest of the portfolio.  Per some prior projections (see links above), three better-than-Rebel SLR bodies (90D, 7D3, 5DS2) are roughly timing out to drop in the second half of 2019. 

My very very rough stab at a busy next 18 months:

[Next 9-12 months or so]:  Nothing coming before today's rumor.  This is a window to make a big splash with FF mirrorless.
End Q2 2019:  90D
End Q3 2019:  7D3
End Q4 2019:  5DS2 (still two models?  Who knows.)

...and then we can start talking about 1DX3, 5D5, etc.

But these projections are just that -- they're total swags based on past timing.  Historically, Canon doesn't drop this many new bodies north of $1k in such frantically quick succession.  So it's possible they stagger / bring forward specific lines to make the nicer bodies more of a steady flow than a flood.

- A
« Last Edit: June 11, 2018, 11:21:20 AM by ahsanford »

transpo1

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Re: What's Next From Canon?
« Reply #5 on: June 11, 2018, 12:04:39 PM »
What's happening is they are updating their lineup more rapidly and with new products to accommodate the mirrorless and video market and to ward off strong competition in this area from Sony, Panasonic, Fuji, etc. Many of us have been pushing them to do this years and have seen it coming.

Many on this forum will protest "the sales, the sales," but it's very clear now Canon can see both a long term threat and an opportunity.

BeenThere

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Re: What's Next From Canon?
« Reply #6 on: June 11, 2018, 12:05:35 PM »
I would think that one or more of these timelines could be terminated depending on reception of whatever Canon gives us in the way if a full frame mirrorless body.

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Re: What's Next From Canon?
« Reply #6 on: June 11, 2018, 12:05:35 PM »

unfocused

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Re: What's Next From Canon?
« Reply #7 on: June 11, 2018, 12:11:13 PM »
One DSLR at Photokina

Wait! ... what!...

I thought we weren't seeing any of the anticipated DSLRs until 2019. Screw the Mirrorless talk. Tell us about something I'm interested in. More info please!

ahsanford

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Re: What's Next From Canon?
« Reply #8 on: June 11, 2018, 12:14:14 PM »
What's happening is they are updating their lineup more rapidly and with new products to accommodate the mirrorless and video market and to ward off strong competition in this area from Sony, Panasonic, Fuji, etc. Many of us have been pushing them to do this years and have seen it coming.

Many on this forum will protest "the sales, the sales," but it's very clear now Canon can see both a long term threat and an opportunity.

Where's the evidence of them going faster?  I'm not seeing it.  A given product line gets refreshed no faster than the one that came before.  Canon is certainly aggressively proliferating the number of product lines / price points it is offering, but I don't see it going faster inside of given product line (not yet at least). 

We've been waiting for a major product line to get refreshed faster than expected -- the 5DS and 7D would be perfect candidates to 'respond' with a quicker refresh -- and it never seems to happen.

- A
« Last Edit: June 11, 2018, 12:20:45 PM by ahsanford »

Canon Rumors

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Re: What's Next From Canon?
« Reply #9 on: June 11, 2018, 12:24:11 PM »

The sands would appear to be shifting:

It's just "Prosumer mirrorless" now?  Are we backpeddling from FF mirrorless around Photokina time?

And a new DSLR in 2018?  I thought that was off the table!  My rough peg for new higher end models doesn't line up for this fall, so what would it be?  The next 77D?  The next standard Rebel?

- A

I'm not back pedalling, I'm just saying what I'm pretty sure is true. I've made incorrect assumptions in the past, and I don't like that. Like with the new 70-200s, I made sure what I was reporting was as accurate as possible, as I wasn't 100% on the f/2.8 version as early as I was about the f/4L IS II version.

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ahsanford

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Re: What's Next From Canon?
« Reply #10 on: June 11, 2018, 12:32:12 PM »
It's just "Prosumer mirrorless" now?  Are we backpeddling from FF mirrorless around Photokina time?

And a new DSLR in 2018?  I thought that was off the table!  My rough peg for new higher end models doesn't line up for this fall, so what would it be?  The next 77D?  The next standard Rebel?

- A

I'm not back pedalling, I'm just saying what I'm pretty sure is true. I've made incorrect assumptions in the past, and I don't like that. Like with the new 70-200s, I made sure what I was reporting was as accurate as possible, as I wasn't 100% on the f/2.8 version as early as I was about the f/4L IS II version.

Gotcha, thx.

- A

KeithBreazeal

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Re: What's Next From Canon?
« Reply #11 on: June 11, 2018, 12:45:13 PM »
I'll bet they are in a major re-tooling phase right now.  Sniff around for any expansion in acquired floor space and hiring.  If Canon doesn't trim back the DSLR production line, the manufacturing line has to expand for mirrorless production. 
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Mikehit

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Re: What's Next From Canon?
« Reply #12 on: June 11, 2018, 01:08:19 PM »


Where's the evidence of them going faster?  I'm not seeing it.  A given product line gets refreshed no faster than the one that came before.  Canon is certainly aggressively proliferating the number of product lines / price points it is offering, but I don't see it going faster inside of given product line (not yet at least). 

We've been waiting for a major product line to get refreshed faster than expected -- the 5DS and 7D would be perfect candidates to 'respond' with a quicker refresh -- and it never seems to happen.

- A

Unless it is a last hurrah before a major shift to mirrorless...

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Re: What's Next From Canon?
« Reply #12 on: June 11, 2018, 01:08:19 PM »

ahsanford

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Re: What's Next From Canon?
« Reply #13 on: June 11, 2018, 01:28:32 PM »
I'll bet they are in a major re-tooling phase right now.  Sniff around for any expansion in acquired floor space and hiring.  If Canon doesn't trim back the DSLR production line, the manufacturing line has to expand for mirrorless production.

Agree on a future production shift from SLR to mirrorless, but I'm skeptical on the re-tooling bit.

Unless I'm missing something, a future FF mirrorless body will still require very similar componentry, assembly operations and QE infrastructure to get made.  They just won't have OVF + mirrorbox + AF module componentry on the bill of materials and they won't need to install those components on the manufacturing router.  It's still an ILC in the broad sense and Canon makes those every day.

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lexptr

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Re: What's Next From Canon?
« Reply #14 on: June 11, 2018, 02:14:53 PM »
A couple of sources have said to expect an accelerated product development cycle over the next 18-24 months over the entire imaging lineup.
Well, I hope it doesn't mean even more old lenses with new color scheme…
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Re: What's Next From Canon?
« Reply #14 on: June 11, 2018, 02:14:53 PM »