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Messages - tim1970

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EOS Bodies / Re: Where are you EOS 70D?
« on: January 25, 2013, 12:25:51 PM »

Can any provide a 'better-than-machine-translation' translation of this interview?  I'm struggling to make any sense of the automatic one but unfortunately do not speak japanese!  I'd be really interested to see what was ACTUALLY said.


Here is a better translation I found on another website...

DKW: As for the readers of DigiKame Watch, there are many who are waiting for the EOS 7D’s sucessor. Up through the release of last year’s major firmware update, there were many who felt that a new model with even better specs would be released shortly…
MM: Yes, they would be correct. For us, it’s about looking at what the camera has the potential to be and then adding that to what it can currently do. I do think the current model is still very attractive to buyers. And while we are, of course, developing its successor, it’ll be one that incorporates a certain number of innovative technologies. We will not be putting out a product with merely better specs, but one that has evolved into new territory. But then again, we’re not talking about something a long time from now either.

DKW: For example, your rival, Sony exceeded some of the limits that had been holding them back last year by asking themselves, “How far can we go?” They pursued the RX Series which is now in the market and delivered the goods, literaly, to their customers. And while Canon cameras will always be known for things like their high image quality, functionality, and great performance, somewhere along the line I get the impression that Canon began behaving as if it were the be-all and end-all in the camera world. The 7D seemed, in a sense, to be Canon’s attempt at showing its sensitivity and desire to go beyond its limits but, Mr. Maeda, do you personally have an interest in pursuing such “extreme” products like your competitors?

MM: Naturally, I want a camera to be something you put in your hand, peer out in the world with, and become happy with. And I absolutely want them to get smaller. I will refrain from commenting on other companies’ products, but speaking of our own, while cameras like the PowerShot S Series are considered small, they are still massive in my mind. We want to change that. And we will continue to pursue improvement in areas like production quality and the overall quality of our products in addition to high image quality.

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