Red Dragon, Phase One, Hasselblad, medium format, cine lenses, etc. are the names, which most of us see only on internet screen
These products are currently extremely expensive, however they show what technological achievements are possible in the future for standard consumers.
Neuro always advocates Canon by saying that Canon financial results are better than Nikon or other, that 5D Mark III outsells RED in thousands of times
However, by looking at technological achievements during the last 20 years we can see how technology (especially computers) became so advanced, very cheap (compare 90's supercomputer abilities and price with simple current computer and price.... today even phone processor abilities are much more advanced than 90s' supercomputer).
Many years photography quality was related to optics only as it was quite hard to make significant and visible improvements in analog camera, however, with introduction of digital cameras everything has changed. Cameras are no different from computers, however, I do not see significant improvements in this area for years (especially from Canon side). My reasoning is the following:
1) The 2 main components in digital camera are sensors and processing chip. When computer processors became extremely powerful and quite cheap camera's processor advancement pace is much slower.
Sensor technology - I still can not understand why sensors are still so expensive. e.g. Canon using the same sensors for many years, R&D costs are already written-off few years ago, production facilities already paid-off also few years ago. As far as I understand initial sensor production costs were quite high, that's why smaller APS-C sensors were used (they were cheaper), however, today everybody should be producing FF sensors for fractional costs comparing to costs few years ago.
2) From Canon (industry leader, profitable company) I would expect significant R&D in sensor technology in order to fortify its leadership in the future as well. However, what we see: the same sensor is used for many years, 7D is not updated for 5 years. And we are living in technology years. For example, if Apply would sell their computers with 5 year old processors they would be bankrupt already.
Also, we see that Sony makes quite significant breakthroughs in sensor technology as their sensors have higher DR, better noise performance, investing in curved sensors and etc. This is how technology company's should behave.
3) Currently Canon has a very big number of different camera models, which seems stopping their technological advancement as Canon has to think quite hard how not to make good camera, i.e. not to include same features in newer camera models which are considered in lower level cameras. For example, Canon 6D was made a really cripled camera with old autofocus system in order not to canibalise 5D III.
Few years ago Steve Jobs get rid of many Apply products and concentrated company's effors on few models of compputers and 1 phone and made these products really superb. Canon also should revise their product portfolio. IMHO the following products cameras could be produced:
a) Pro level - Canon 1Dx (FF)
b) Semi pro - Canon 5D Mark III
c) Consumer - Canon 7D
d) Forget all Rebels and P&S cameras.
Also, camera prices should be at least 2 times less comparing to current prices, In such case much higher volume of cameras could be sold.
4) If Canon is not willing / able to produce good sensors it can buy sensors from Sony. In computer market there is Intel and AMD processor manufacturers. In sensor market also there is no need to have many sensor manufacturers.
5) Lenses - for many years Canon was considered as a real leader in manufacturing quality lenses, however, currently it started to significantly lose competition to Sigma and Tamron due to the following factors:
1) Canon does not update many of its popular lenses for many many years (e.g. Canon 50 1.4 is produced since 199X). Come on, guys, you can not expect that you can compete with Sigma 50 1.4 Art, which are produced by using the current technology comparing with 20 year old technology.
2) Canon does not listen to customer needs. E.g. 100-400 lens update many loyal customers are waiting for many years.
3) Price: just compare Canons 24-70 2.8 L with Tamron 24-70 2.8 VC. Tamron is twice cheaper, has vibration control and just only fractionally lower quality. Many customers are happy by paying twice less and getting superb product. Another case Canon 600 mm lens comparison with Tamron 150-600. Of course, Tamron quality is worse but not 10 times comparing to their price difference.
This shows that Canon is either ripping its customers or is not controlling its costs and not able to produce quality products cheaper.