I am trying to get my photography business running but I am encountering a problem I am sure we all have:
"Everyone's a photographer!"
Seems these days if you buy yourself a cheap DSLR and know how to press the shutter you can call your self a professional photographer.
Apparently the same scenario played out in the early 1980's when reasonably high quality film SLR cameras flooded onto the market. To paraphrase, it seemed like anyone with an SLR who knew how to press the shutter could call themselves a professional photographer...Yeah right.
If you know you're a good shooter, that's a great start. Now go and enroll in a small business management course. Think about little else for several years. Promote, promote & promote. Absolutely 100% believe in yourself. Keep every time agreement you make. If your client need the shots delivered by Thursday, deliver on Wednesday. The talented amateurs around you will continue to be amateurs. It's a different field.
I like the story told by a very well known Hollywood actor who when asked how hard it is to crack it in Hollywood, he said, "making it in Hollywood is really easy...all you need is about fifty really lucky breaks."
And importantly, be reassuringly expensive.