...the strength of the APS-C format (in addition to cost) is the perceived extra "reach" of the 1.6 crop factor. Crop sensors will never match the high ISO performance or dynamic range of a full frame sensor. But, what Canon demonstrated with the 70D is that they could increase the resolution of the sensor without sacrificing ISO performance or dynamic range...Canon will find plenty of sales to photographers who are genuinely missing the somewhat lamented x1.3 APS-H sensor. Our 1D Mk3 and Mk4 bodies are reaching astronomical shutter counts, a premium, high performance 7DII would go a long way to satisfying the APS-H mob. They'll never last as long as a 1-Series which routinely run perfectly and reliably with several hundred thousand clicks on the clock, but at half or one-third the price...who cares? If half the rumored features show up on the final shipping 7DII, I'll probably get two of them in the first week.