« on: February 06, 2015, 05:11:04 PM »
I have to ask, honestly. Do fashion pros really rent a huge crane and hire 10 people to take a photo that requires photoshop anyway? This could have been done for a couple hundred bucks by two people in a studio for a better result. They have to photoshop out the cables anyway and the sunset wasn't very impressive either.
Seems like they just hired some studly Aussie actors to play photographer for a couple days and make the consumer think this is how photography is really done.
How much has Canon spent on advertising to convince people their sensors are the best, which being money that could have been spent on making better sensors?
Oh lordy , yes of course this is how you do a job properly with a big client. Not saying that you can't do it on a smaller scale , of course you can. But when a client is throwing 5 or 10K at a shoot then you want everyone there you can budget for.
A big client & agency shoot shoot crew involves Photographer , digi assistant, retoucher, 2 lighting / general assistants , one or 2 runners . Make up & Hair stylists, wardrobe stylist / production. Production manager. Model, plus her agent or friend , Advertising agency staff, Art directors and account client handlers possibly 2-5 depending who fancies coming along, plus client side, prob canon Aus marketing manager, their no 2 & 3s and their assistants etc.
Catering / hospitality team possibly. And the crane ! So driver, operator and their assistants. Plus maybe a safety specialist to sign that part off.
Yes it seems excessive but everyone is s specialist on their role within it, so leaves the photographer to concentrate on getting the image and working with art directors to get what they want.
Yep its a bit cheesy set up all round but I wouldn't say the crew set up is faked too much for the Ad.
If you want to do this for 200 bucks then fire away like to see your result , taking in mind you should be charging around £100-£200 or your time only , never mind anything else.. What could you create in 1 - 2 hours that doesn't involve stock and photoshop?
Every image needs a story as well, especially one to advertise a camera in use!