Why? The 5D MkII ($2,500) did to the 1Ds MkIII ($7,999) with both a stills equaling and video beating camera (which wasn't difficult as the $7,999 camera didn't have video).
First, just to clarify that the 5D Mark 2 was not announced with a $2500 price tag.
I don`t know how much it was when announced, but to give you an idea the original 5D (classic) was announced with a price tag of $3299 (http://en.wikipedia.org/wiki/Canon_EOS_5D)
Second, I believe that Canon wanted to capitalize on Hollywood using their equipment, hence the cinema line.
I mean, movies like `Captain America: The First Avenger` used the 5D Mark 2 and it grossed $370 Million (worldwide; budget was $140 Million).
Cannibalize your own brand and/or be Cannibalized by someone else... I think they've done that once and lost out already???
First: When the 5D MkII was released it was $3,499, less than half the list price of a 1Ds MkIII at $7,999. It had, essentially, the same sensor but it could do video, hence my comments.
Second: You might believe that, but your timeline is out of sync. Canon had no idea of the cat that was in their bag when they released the video able 5D MkII, not a clue. That big studios used them as throw away cameras, literally, and that the independents jumped on the bandwagon along with ML that grew it even more, and the fact that adapters are so readily available for the EOS mount and there are a billion good video able manual focus lenses available for next to nothing, was a complete surprise to Canon, there is no way on earth they planned that, it just took on a world of it's own. If any 5 series should be called 'classic' (and none of them should) it should be the 5D MkII.
You asked "Why?" Right?
Thats my reason why they may
not cannibalize the 1DC like the way you thought they cannibalized the 1DsIII by introducing the 5DII. BTW, besides the sensor, nothing else is the same... build, metering, AF...
They probably introduced video into 5DII, because they probably thought that they were skimping on video...
I mean your basic camcorder was able to take still pictures (go find yourself an early 2000 handheld camcorder, switch it to camera mode and take a picture), so may be
they were worried that their customers were going to ask since a camcorder is able to do both video and stills, why wasn't their expensive DSLRs able to do video?
Anyway, my point is that planned or not... in this case it is not (planned)...
They lost out to the big studios...
Now, they want to make the big bucks from the studios (who made big bucks off of them).
And, the independents like us are complaining that we can't afford the stuff that is offered to the studios, which is obvious because it is a separate line called the cinema line.
We don't complain that Zeiss CP.2 lenses cost an arm and leg nor do we complain that the ZE lenses are crippled compared to the CP.2. And, yet we complain that the 7DII is crippled, and the 5D4 may not come with 4K.
You would think that they would care for the independents, we probably bought most of their cameras, but then again... they allowed us to hack into their cameras, heaven forbid if they started suing us.
Red cameras, Arri cameras they are all way out of our leagues... but we dont' complain about them.
Many companies, including Canon and Sony are cannibalizing their cameras... how come RED & Arri aren't worried and trying to cannibalize themselves?
BTW, my timeline is not out of sync, let me repost it - http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e0248035b051&WT.mc_id=C126149
Please read it, they mention that parts of Iron Man 2 was also filmed with 5DII.
Iron Man 2 was released in April 30, 2010 (http://www.imdb.com/title/tt1228705/?ref_=nv_sr_3
Rhetorical questions: How long does it take to write, cast, build sets, film and edit a movie???
Canon 5DII was announced September 17, 2008 (http://en.wikipedia.org/wiki/Canon_EOS_5D_Mark_II
It was announced
in the final quarter of 2008, but it was available??? Late 2008, early 2009, right?
A movie takes about a year to produce no? So a 2010 movie is possible, right?
And, the following year, after Iron Man 2 they released Captain America (2011), it just goes to show that they made at least 2 blockbuster movies with the 5DII. Throw away cameras???
BTW, Iron Man 2 Grossed $623.9 million, more than triple their budget (http://en.wikipedia.org/wiki/Iron_Man_2
Now, where is Canon's share in those high grossing films?
If you screw up once, you can pass it off as an accident.
You screw up twice and you become the village idiot.
You know what the problem is??? We (including myself) are definitely spoiled.
Canon has wet our lips and now we are trying to hog the bottle.