« on: March 06, 2014, 07:06:47 PM »
What happened? Market saturation.
Along with those that are already established not seeing anything in new products (from 2012 - 2013) as being worthwhile upgrades.
Coupled with maturing technology. Not too long ago, nobody had digital cameras. Somewhere between 2004 and 2009 (give or take a few years) the technology reached the right level of affordability and maturity that:
- Just about everyone could afford a digital camera
- early adopters were starting to replace cameras less frequently
What is now coupled with that is the fact that a lot of low-end users are abandoning P&S cameras in favour of phones.
Add to this the fact that the D800, D4, 1Dx and 5DIII all effectively hit the market in 2012 - making it a bumper year for high-end DSLR sales.
The years from 2009 to 2012 probably should be seen as abnormally good for sales.