« on: May 19, 2013, 05:17:49 PM »
Under the above realities, Canon has done two things: 1) when the value of the yen rose, it did not raise U.S. product prices as high or fast as the monetary valuations would suggest, and 2) when the value of the yen fell, it did not lower U.S. product prices as low or fast as the monetary valuations would suggest. And, if after testing the market for a period of time during which its competitors do not lower their prices and/or Canon's sales do not diminish or sales growth slow, they will probably take advantage of the period of lower yen evaluations to raise income and profit.
But it did set the price of new products (e.g. 5D3) in accordance with changes in the exchange rate. What is the evidence for that? In Japan, the 5D3 retails for about the same price as the 5D2 (if my memory serves me correctly.)