« on: August 01, 2014, 10:24:36 PM »
There are a few things I do not like about the Mail-in rebate system. First I hate the hassle and the use of my money until I get the rebate. Second, and few know this, the rebate must be declared as income on your taxes. Canon also gets a tax cut as it is claiming the rebate as an operating expense. The customer thinks he or she is getting all of their money back. It simply isn’t true in the long run. The same is true if you buy an automobile with a rebate. It is a sales ploy where you think you are saving the entire amount but are not. I prefer the instant price reduction as an incentive to make a purchase. I did not buy any new equipment because of this rebate system. It just isn’t what it appears to be. A customer would be happier with the instant price reduction.