A guy I work with has a passion for sneakers and late last year he bought his first dslr because he was unhappy with the results from the phone camera. He posted the shots on instagram and a couple of dedicated sneaker sites. One of the major brands has seen his shots and are now sending him new sneakers to shoot. It may not pay the bills but he's getting some good recognition and feeding his passion with free sneakers
That's awesome for him. How are his shots? Studio, in location, hdr, or does he play with Photoshop?
Pretty simple shots really. All outdoors at different locations, low shots of them being worn with a shallow DoF to keep the focus on the shoes and then some simple adjustments in lightroom.