Hehehe. They price it to high. We don't buy enough. They are forced to lower their prices.
Free market at work.
Will still not buy as long as canon does not bring mirrorless FF.
That is a non sequitur. One will STILL not buy an EF 24-70 f/4 IS even if one has a mirrorless FF. The EF lens is too large and heavy for mirrorless mount. Compare to CZ 24-70 f/4 OSS. (On the other hand, the Sony 70-200 f/4 OSS lens is much heavier than the EF version... go figure...)
I am wondering if Canon is dumping their storehouse stock before they move into mirrorless....