Hello All, This is a living post and as we discuss things on this topic I will try to update it. This topic is really about Mirror less tech and sensors, please keep that in mind
For some weeks now I have been trying to figure out what Canon has been doing the past 4 years. Was the set back from the floods in Thailand that crippling for their R&D department, or was it their IPhone or Android devices in their pockets. I’ve looked at the IPhone 4′s a few weeks ago and took some pictures, pretty good pictures in fact, so good I used them in a brochure for work. So, was this the technology blocking Canon’s future or was it something else altogether different? Maybe… it was just a combination of numerous things or it could have been Sony.
Let’s go over some stuff about Sony here. Did you know that Sony makes the sensors in Nikon D800/D800E, yep, if you want to read more about their sensor go here. So, Nikon just builds the camera and components around the Sony 36mp sensor. What does Canon do, well they design/ build their sensor with Canons own R&D department. So why does this matter, the reasons is money. Sony is a much larger company than Canon.
Um, no. In terms of company value, Canon is 3 x as big as Sony and still twice as big as Sony + Nikon combined. Canon also has more employees than Sony
a few numbers form wikipedia:
sony = 168,200 employees
canon = 199,820 employees
sony net income = US $ -2.96 billion (2011)
canon net income = US $ 3.2 billion (2011)
I stand corrected Sony is losing their @#$es
With Sony and Nikon working together, they’re developing faster sensor technology. I know what you’re thinking, so how does this affect Canon? Well, Canon doesn’t have the money to invest fully in a dying technology as mirrored DSL’s. In fact, it’s hard to believe, but DSL’s with mirrors are done after this year. We will see the last of them from now to the end of this year. (2012, in my opinion) I’m not saying they won’t be selling them the next 3 years, but the 5D3 and the 1dx have a life span of 3-4 years and mirror less should have advance enough by then.
So, now you might be seeing where I’m going with this. But are we afraid of mirror less DSL’s as photographers? People hate change, especially the older we get, sure there are people that want it right now, but most just don’t understand how it will affect their work. They are so used to mirrored DSLR’s some might think they have to completely change their work flow. Also, the question will be whether the mirror less actually be on par with mirrored DSLR’s or better with the first generation? I really don’t know the answer to that and I’m not going to tell you it is, but will it be slight improvement? It better be, and it really has to be, because people won’t support it fast enough and Canon will lose to competitors like Sony that already has their first gen Nex 7 mirror less DSL out and it’s selling very well.
So what has Canon been doing over the last 4 years? Well, they have better been developing mirror less technologies for their DSL’s, and with the release of the 5D Mark III and hopefully Canon is secretly telling us that. A lot of people aren’t happy with the improvements of the 5D Mark III over its older brother Mark II. But Canon knows it has to secure its future or be obsolete and they can’t afford to invest in another 3 year cycle camera. They are behind Sony already. Canon doesn’t have the budget that Sony does. Canon had to bring out the Canon 5D Mark III to please the Canon folks or lose most of its customers to Nikon. They know their customers have invested heavily in glass and they needed to protect them with something like the merge of the Canon 7D and the 5D, but Canon knew they would lose some of them, maybe not at the extent as reported by posters in forums, but overall Canon did the right thing here. It was very smart, but they can’t have any setbacks, they must move forward at an accelerated pace.
So will there be any more Canon camera’s this year? I would say yes. The 4k DSLR that’s been reported and maybe the first blockbuster announcement of the mirror less Rebel XTi, lol, Just kidding about that one , but I don’t see a 7D Mark II, I might be wrong. It is still a great camera and now the 5D Mark III that has kind of merged the two together. Anyway this is only my opinion folks, but you can see the writing on the wall. Hopefully, Canon’s leadership has the vision to move forward like we all should. So how do you guys feel?