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Canon General / Canon/Nikon should embrace "product cannibalism"
« on: January 26, 2013, 03:22:52 PM »
Here's the link to an article about Apple CEO Tim Cook's view about "product cannibalism" that I think Canon/Nikon should adopt:
http://qz.com/47728/tim-cook-is-absolutely-right-apple-must-embrace-cannibalism/
Tim Cook had an interesting take on their own products taking away sales from their other lines of product. Such as the Ipad mini vs Ipad. He basically says, if they don't cannibalize their own products, someone else will.
I can see how its happening right now, with Sony releasing RX1, RX100, A99 and other companies selling a ton of different micro 4/3 cameras. Canon and Nikon should basically stop crippling their mid to high end cameras. For Canon's example: such a simple thing like not including spot metering on the active AF point on the 5d Mk3. Less crippling means less people switching to brands that would meet or exceed people's needs/wants. And even if someone buys the 5D mk3 thats not crippled instead of a 1DX, at least that person is now locked into the Canon brand, which would translate to more sales in the future when that person's needs exceeds what the 5D Mk3 can do and needs to purchase a 1D level camera.
http://qz.com/47728/tim-cook-is-absolutely-right-apple-must-embrace-cannibalism/
Tim Cook had an interesting take on their own products taking away sales from their other lines of product. Such as the Ipad mini vs Ipad. He basically says, if they don't cannibalize their own products, someone else will.
I can see how its happening right now, with Sony releasing RX1, RX100, A99 and other companies selling a ton of different micro 4/3 cameras. Canon and Nikon should basically stop crippling their mid to high end cameras. For Canon's example: such a simple thing like not including spot metering on the active AF point on the 5d Mk3. Less crippling means less people switching to brands that would meet or exceed people's needs/wants. And even if someone buys the 5D mk3 thats not crippled instead of a 1DX, at least that person is now locked into the Canon brand, which would translate to more sales in the future when that person's needs exceeds what the 5D Mk3 can do and needs to purchase a 1D level camera.
