Considering it is free the ROI is pretty high.The coupon code they offer up on the link gets DXO 9 Elite for $149 US. I bit...
DXO 8 is free. I think alongside that promotion, they have every right to try to sell their newer version to you. I bought DXO 9 because I wanted PRIME noise reduction. DXO 10 came out today, 1 day after my purchase, and the upgrade was free. I think their policy is anyone who purchased DXO 9 within the past month gets a free upgrade. I'm a happy camper.
And I'm glad you're a happy camper, no offense was intended. But I thought it funny when I read AP's comment on it being free and the ROI, because the first thought that went through my head was 'well, they're hoping you like it, upgrade to the latest version, and stick with it for the foreseeable future". I simply found it amusing when you posted something along those lines a few posts later.