I feel like most of the comments on this are made without realizing the degree of precision and actual mechanical workings of this device. It is not just a mechanical stabilizing rig like a Steadicam is, this is a smart, microchip/software controlled motorized rig. For everyone scoffing at the cost, consider these points
- It is made of carbon fiber to keep weight down (it is the same rig they use to fly cameras from their radio controlled hexacopters)
- There are several motorized gimbals that are controlled by the computer to keep operator motion from translating to camera motion
- There are motors that are controlled via radio/joysticks that allow camera pan, tilt, and focus
- It is built to handle cameras that normally are mounted on tripod heads that cost as much or more than this whole rig. Check out the Sachtler Video 25 Plus head if you don't believe that.
Then consider all the things this can do for a filmmaker that needs to work on a budget and on a time crunch. This can replace a dolly in many cases; that means no transporting and setting up dolly tracks or slider systems. It can replace the traditional head controls on cranes and jibs, and can even make replace a jib in some instances; think walking up a ladder or stairs. It can replace a Steadicam, which many people couldn't afford to even dream of including in their movies. On top of all that, it can create shots that would be completely impractical to impossible with traditional support systems. Plus, there is always the option of adding the hexacopter to this system to get aerial shots.
That being said, I'm sure the cost will come down some as more manufacturers get into this market, but people saying it should cost under a thousand bucks are completely off base. How much does adding IS to a 70-200 cost?