As this is predominantly a camera site (CR), my heart is saying this could be:
- a new high megapixel camera with sensor bells and whistles (seeing detail previously thought impossible)
- a new macro lens (with tilt-shift?) (seeing detail previously thought impossible)
- a new camera with a true live EVF....
These have previously been rumored, but are too specialized for the advertising space and method used to my thinking anyway.
If you do a Google search for "see impossible" you get a list of pages about color. So it could be a new printer with an extended color gamut. Metallic inks?
But my head is saying this is something for the masses. It makes sense if this announcement is to combat the loss of compact camera sales to smartphones. The wording of the ad (Apple-like), the full page ad in the NYT, makes it seem like this will be a "smart-camera" feature - "Share" your photos directly from your camera?? It would remove one of the roadblocks that make people use their phone instead of their camera - straight to Facebook. That's why this post resonates with me.
If it was a full spread in New York Times, I would expect it to be a product for the masses. (Just my hunch). Definitely not a high MP pro body, because that is a limited market and the people who would buy it will be all over the news without need of an expensive ad like this.
My fear is it is some kind of camera phone gimmick or perhaps mirrorless or perhaps large sensor compact. Or as someone else has said it may not even be camera related at all.
I sincerely hope its the former, but feel it will be one of the latter.