So DPAF will be the savior??
And what about for video where they took the world by storm with the 5D2? So they sit around and wait until 2017 to put out a 5 series that does 4k (and has reasonable built-in usability features and built-in 1080p RAW)? Canon will be so beyond and afterthought by that crowd by then it won't even be funny.
But how big and profitable is that crowd really? What you are forgetting is the entire eco system available and in that respect canon is brilliant. Just look at the C100, who in their right mind would buy that thing when you look at the specs on paper? Yet it sells pretty well for what it is. Maybe canon has decided the enthusiast VDSLR market isn't big enough to invest lots of money on, especially when they have a cinema line. This obviously does nothing to the appeal for the vast majority of people buying a canon camera and have heard the video is good. These are the middle class moms who want to film their kids school play and if they go frivolous they might get a XXXD camera. DPAF is likely to be more important that the right codecs or 4K for what they make their money on, i.e. entry level cameras.
The 5DII kickstarted this and laid the foundation for canon to be successful in video. Sure they aren't selling many C500 but the C300 seems to be the defacto standard in reality TV and given the majority of the programming available is in that genre Canon may actually be on to a winner.