So essentially it will be the 5d2? I'm not sure why they don't just drop the price of the 5d2.They did, they dropped the MSRP from $2499 to $2199...it just happened to coincide with the time prices normally rise. That said, there have been a variety of deals where its been <$2k.
And they dropped it fairly significantly in their refurb store...with Canon Loyalty, a refurb 5D comes out to $1500ish. Can't really get any cheaper: http://shop.usa.canon.com/webapp/wcs/stores/servlet/subCategory_10051_10051_-1_29252#
Except the point is that they will release a CHEAPER fullframe with stripped specs. So why not keep the 5d2 around and lower the price.
#1 they can't reduce the 5d2 price below a certain point or they lose money per unit
#2 if the competition introduces a camera for cheaper than the 5d2 then they can't compete on price because of #1
#3 they can't add features to the 5d2 that could be seen to be expected by customers
#4 if other brands introduce ff cameras for the same price or cheaper than the 5d2 with newer features then the 5d2 will lose out
#1 Possibly except they are spending money on R&D (supposedly) and we can assume that the 5d2 with the already stripped specs is not that expensive to make––surely less so than a new camera with newer technology. Save the money on R&D and lower the price.
#2 irrelevant if #1
#3 True––completely agree (but new features [generally] equals higher price)
#4 True-- but once again new features [generally] equals higher price (especially with Canon's recent history)
I suppose my point is that I don't know how they can strip a camera down much more than the 5d2 and sell it at a lower price. Or how they can add features and sell it at a lower cost. Your point is that the 5d2 price can't go down because they will lose money. But feature-wise the 5d2 doesn't have much (I own one and love it by the way). If the point is to have a cheap full-frame then the 5d2 would work without the R&D. But if it's simply marketing and they are releasing a camera similar to the 5d2 in hope that the 'new' camera will make people buy it, then I suppose I understand.