No sense some of you say?
The lens problem is solved in the short term by the 645 lenses, they get access to tech. and if they've done their research, they're buying a profitable company and associated expertise cheaper / quicker than developing it initially in-house.
If they've been investing previously in Phase 1, maybe they already have their own "entry-level" MF camera using a combination of phase-one and Canon tech ready to release when they buy it fully
. Maybe over time, they can indeed either make their own lenses or phase 1 sensors.
Not everything needs to be a perfect fit, be instantly "converted to Canon manufactured" or developed from scratch.
Two other observations... the low end of the market (the high vol side) is being impacted a lot. So is overall sales. Do you invest now in a market which is not going to be threatened by smartphones and the like, while you still have the cash reserves? I think Canon need to innovate in the entry level - I think like Tom Hogan says, it's about the ecosystem and opening it up so it is not a closed system. It's about inviting in the CHKD and ML teams by providing them with a nice API. It's about providing seamless interfacing with not just your phone, but if you pop in a sim like you can with a tablet, then you can do so much more from your camera and a touch screen (especially if you could interchange the sim with the one from your tablet).
It's about unleashing, not crippling your hardware so Canon gear's output quality is just a world away from smartphones in video and stills. Its about adding something like Android onto it, because then you really can add quite sophisticated sw to edit and do clever things on your camera with images.
Canon, Nikon etc need to play to the strengths of dslrs but also learn from smartphones and the like.
I'd love to be able to use my camera as a webcam - the quality would be awesome. Any chance of that Canon? uh-err. Hook two of them up to shoot 3D - stills or video? uh-err. All the innovation is in an open ecosystem, not a closed one.
Sorry, carried away and off thread.
Buying Phase 1 is plausible. Taking Canon manufacturing and apply it to MF to bring it into the sub $10K for a 60MP beast of Phase-1 quality is achievable and would disrupt the market. But only if they're prepared to adopt a different lens mount. Lens range to cameras is like apps libraries to smartphones - starting from scratch does not accelerate market penetration and allows your competitors to react before you've captured the market...