Even I could beat Usain Bolt if he stands still on the track and just lately Canon seem to be standing still which leaves the chance for others to beat them.
problem is, even when canon moves slow .. no other company is beating it on sales or profit.
This is sad but true. I wish they were losing money like water to motivate them to do better. I mean really, the 600EX-RT was a stroke genius, why haven't they continued that kind of innovation through the rest of their line? It makes no sense at all. Canon has so much going for them e.g. the menu system; top class, the camera body ergonomics; can't be beat, excellent optics, so why can't they get their act together and design better sensors and give us more features for our hard earned bucks to keep them, as well as the photographers who use their gear competitive? People tend to forget that aspect of the equation. We as professionals have a lot invested in the gear we choose. If other photogs are shooting with better gear, it gives them a slight edge. In the competitive market for photogs, even a slight edge can mean all the difference in the world. If someone can deliver a more finely detailed image in the same low light conditions, they have an edge. Would you rather slice with a butcher's knife or a finely crafted katana? Sure both will get the job done, but I'd rather use the tool that lets me get it done more efficiently and perhaps with finer detail.