Lenses / Re: Canon USA Introduces New Super-Telephoto Zoom Lens, The Compact & Highly Mobile Canon EF 100-400« on: November 13, 2014, 01:11:42 AM »
Why would you buy from Amazon and not directly from Adorama or B&H?
(1) This quarter, some major credit cards are giving 5% cash back for Amazon purchases. That's $100 off the lens. (Admittedly, this only helps if you aren't also paying sales tax. I don't need to pay sales tax for Amazon purchases.)
(2) Amazon isn't any less direct than Adorama and B&H. It's not like Amazon buys from B&H and then sells to you.
Ultimately, do what you think is right for you.