If this is true and Sigma actually don't sell the lens for more than $790, then it won't matter how good it is optically, or if it autofocuses adequately. It will be slammed by all the Canonnites on here. If they would charge $1200 or more, it would be taken more seriously (assuming it actually is optically good). Plain and simple, to appeal to a Cannonite, you have to evoke enough snob appeal. Certainly the 35 Art is still slammed for its autofocus performance.
I have to agree with you. I own the new Sigma 35mm Art and it is a lens that just WOWS me every time I upload images from a card that has been in the same camera that the lens is attached to. (I own the original Sigma 50mm and although I like the lens a lot, especially compared to its competition it is not a WOW lens). I also own some incredible "L" glass and Zeiss, so I am in no way attached to one manufacturer, but I do look for the what I consider to be the best I can buy when I purchase a lens that covers a certain range of needs.
Now we are all in here talking about a lens that we know very little about, but that some of us have great expectations for (with good reason as all preliminary indicators are very positive), and this pricing info has me very excited about this upcoming lens offering...heck... this is a 50mm with 13 elements in it riding a wave of new lenses from a company that clearly has had a turnaround in its business ethic, but there will be those few in here that will vehemently deny this reality...I have to admit that somehow this fact will cause me great glee each time I snap the bayonet of my new art 50mm onto my 5DIII! :-). If this pricing info is correct, it will be like icing on the cake. This is the one lens that I am excited about this year and it is about time that FF has a reasonable priced, great performing "normal" lens. Why has this taken so long? You will not see this possibility from Canon..... and Nikon just offered their own overpriced embarrassment (the new 58mm f/1.4), in this basic lens segment (
??), rendering...smendering LOL! It costs too much money and it is mediocre at best for a 2014 lens. So, if Sigma delivers in this price range I believe there will be a lot of smiling image makers in the upcoming months. This is getting exciting!