1
EOS Bodies / Re: A Big Megapixel Discussion
« on: June 11, 2013, 04:46:00 PM »
At last, proper rumours return!!!
On a serious note, it interests me that this rumour mentions "Canon is apparently quite motivated to make industry leading sensors again". My question would be why they lost that motivation in the first place; did they believe that sensor technology had reached a (temporary) plateau? Was it economic conditions that caused them to scale back R&D? Maybe Chipworks' article about DSLR sensors shed some light on Canon's reasoning:
http://www.chipworks.com/blog/technologyblog/2012/10/24/full-frame-dslr-cameras-canon-stays-the-course/ see also part I:
http://www.chipworks.com/blog/technologyblog/2012/10/23/full-frame-dslr-cameras-part-1-nikon-vs-sony/
The issue that concerns me most about Canon's position is economies of scale. Given the fact that fab facilities are an enormous fixed cost to establish and equip for a given technology level, if Canon are fabbing their own sensor chips in low volumes (compared to mobile devices and compacts), surely they are at a disadvantage compared to manufacturers (e.g. Sony) that can spread the costs over a larger volume of chips? Unless Canon can find a leaner method of producing their sensors, the only way that I can see them keeping costs down is by sticking with older fabrication processes for longer. This means that they will always be behind the curve for a larger proportion of the time than Sony (who have higher volumes that can support more frequent updates) or Nikon (who outsource production or design + production to third parties).
On a serious note, it interests me that this rumour mentions "Canon is apparently quite motivated to make industry leading sensors again". My question would be why they lost that motivation in the first place; did they believe that sensor technology had reached a (temporary) plateau? Was it economic conditions that caused them to scale back R&D? Maybe Chipworks' article about DSLR sensors shed some light on Canon's reasoning:
http://www.chipworks.com/blog/technologyblog/2012/10/24/full-frame-dslr-cameras-canon-stays-the-course/ see also part I:
http://www.chipworks.com/blog/technologyblog/2012/10/23/full-frame-dslr-cameras-part-1-nikon-vs-sony/
The issue that concerns me most about Canon's position is economies of scale. Given the fact that fab facilities are an enormous fixed cost to establish and equip for a given technology level, if Canon are fabbing their own sensor chips in low volumes (compared to mobile devices and compacts), surely they are at a disadvantage compared to manufacturers (e.g. Sony) that can spread the costs over a larger volume of chips? Unless Canon can find a leaner method of producing their sensors, the only way that I can see them keeping costs down is by sticking with older fabrication processes for longer. This means that they will always be behind the curve for a larger proportion of the time than Sony (who have higher volumes that can support more frequent updates) or Nikon (who outsource production or design + production to third parties).
].
)