« on: April 29, 2014, 11:11:07 AM »
Thus either this rumor is a hoax (why would Canon not want to reduce the cost of sensors made for the top end?)...
Can I flip this around: why would the top end be the priority for reducing production costs? Surely the margins are tighter at the bottom?
I believe that you're thinking it wrong: ANY reduced manufacturing costs goes straight to the bottom line.
Sure, the lower end has a higher volume, but sometimes it is easier to reduce costs at the high end simply because people didn't bother too much about cost, with the argument that "it's high end, so our focus is quality, not cost", which ends up in a circular argument resulting in high cost.
Believe me, I speak from experience (sigh).
1. What yield improvement were you thinking of that is of no benefit to APS-C sized sensors?
2. If it is of benefit to APS-C sized sensors, why apply it only to full frame sensors? Surely you apply the technology that improves yield to the production line that has the highest production levels (i.e. APS-C), not the one with the lowest?