« on: March 06, 2014, 05:56:09 AM »
What happened? Market saturation.
Along with those that are already established not seeing anything in new products (from 2012 - 2013) as being worthwhile upgrades.
The camera industry until recently still had a growth mindset. I think that this last year or so has brought it home to them that the good times are over. The global recession has killed growth, but I don't think that we'll see a return to the growth levels of the "noughties" even after full economic recovery.
I think that we're at the end of the era after the film to digital transition. The new realities are:
- The market is now saturated, many buyers already own a DSLR
- CMOS sensor performance seems to have plateaued in that the rate of improvement in sensor performance is slowing down.
- This has forced manufacturers to make improvements to other specifications in order to sell upgrades
- DSLR manufacturers are now maxing out on improvements to other "key" specifications
- They are now looking for new ways to sell cameras (think small and retro)
This is actually starting to look like a return to normality in the camera market, having been in a consumer electronics phase. Maybe the pace of releases will speed up again when the next truly disruptive technology comes along; I'm not sure that mirrorless is that disruption.