« on: September 20, 2014, 07:40:43 AM »
When was the last time you saw a popular Zeiss lens come from Germany?
Yet today in America (and perhaps Asia too?) it is the Zeiss name that is more widely known than Schneider-Kreuznach.
Amusing since Canon/Nikon customers believe that their brand's cameras and lenses made in Japan are a sign of better quality.
The Zeiss name is better known for several reasons:
1.) because of that company's marketing efforts. Not all marketing is deception and smoke & mirrors. It wouldn't hurt Schneider-Kreuznach to mount a print and internet campaign to promote these lenses. They might ought to suck up to sites like DPR.
2.) The Zeiss name accidentally got a boost among Canon shooters when it was discovered the discontinued Contax Zeiss 21mm could be adapted to EOS and provide much better uniform sharpness across the frame than their Canon WA & UWA lenses of that time period.
3.) As far as I know, Schneider-Kreuznach has been a niche player in the USA DSLR lens market with a few T/S ad Shift lenses with no evidence that they are any better than Canon/Nikon's own T/Ss (refer back to #1) and more of a force in MF and large format where most Canon/Nikon users could a give 2 cents about.
4.) Schneider-Kreuznach ought not to do the same thing they have done with 4/3 i.e. announce, then disappear (although I do not know the exact nature of that announcement). If they are going to come into the market with a price lower than Zeiss' Otuses (the presumption here being that Otus is the competition), they should announce the prices now and freeze Zeiss sales. Unless there is a translation issue in the English version announcement, the suggestion is the lenses have been developed already - the 85mm for sure since they had one displayed at Photokina.
To the guy complaining about manual focus, why would you want AF to get in the way of achieving critical focus after spending all of this money?