« on: Today at 03:04:14 PM »
I suspect people are forgetting that Canon are in the business of lens manufacturing to make money, not to satisfy photographers economic needs.
The facts are as I see them, both Sigma & Nikon now have super duper high price 50(58)mm f1.4 lenses for £800 and £1500 respectively, both very likely to be selling at a price that makes a tidy return for both Sigma and Nikon, let's not even talk about the Otus range ! So, Canon has four 50mm lenses, f1.2, f1.4, f1.8 & f2.5 Macro, the last three are all cheap, long in the tooth, possibly getting difficult to manufacture, likely to have limited return on manufacturing costs and are flawed in numerous ways. Whip out a new design, add a healthy 100-200% margin above the current margin, bingo, great up to date lenses, that photographers will fall over themselves to buy, offer a premium f1.4 in the mold of the 24mm f1.4 II L, sell for about 75% of the 24mm, add a second 50mm f2.0 IS, in the mold of the 35mm f2.0, sell for a similar price as the 35mm.... But what about the f1.2 ? It's prime for pushing into towards the Otus range, give it AF that works to perfection, deal with the flaws of the current lens, sell for £2k - bingo, profits go up on the 50mm range. Photogs on here will hate the extra costs, though :-/