What do you have against Nokia? You clearly seem to like the Lumia 1020...so what exactly has Nokia done wrong there? Seems they have succeeded WITHOUT marketing to me. If you simply don't like the name, well I guess I don't consider that grounds not to buy something. If the technology is excellent, the technology is excellent. It doesn't really matter how the company markets, or who's name is on it. I think your preventing yourself from getting a phenomenal phone with the best camera on the market just because of some name hate. Nokia's PAST problem was that they were unprepared for the onslaught of Apple and the iPhone...however...so was everyone else! Lumia is an excellent brand, with excellent features and competitiveness. It only seems to get better as time goes on. If you have ever actually used one, your dislike of the Nokia name would disappear in a heartbeat. Remember the old saying? "The best marketing is when you don't have to."
jrista, your caps lock kept getting stuck in that post!
I do not dislike Nokia, nor do I like Nokia, and that is their problem - at least from my perspective. And that is why I say that in my opinion Nokia really needs to do something about its brand image.
For example, I like Mercedes and BMW, and while I respect Jaguar I would, rightly or wrongly, probably prefer the two German brands over a Jag.
The great thing about technology, and innovation is that I can applaud Nokia, admire what they have brought to market, and now eagerly await what the response from Sony (in particular) and Samsung is going to be. I am in no rush, my life will not change no matter how great a camera/phone is, and if I get one today, or in a year's time, it really does not matter. We are still in early days of the true camera/phone so things are only going to get better, which is great for us - the consumer.
Oh and btw - the rumour on the Honami is that it will be able to record up to around 4000x2000 in video clips (yep, 4K). That and the Snapdragon 800 processor, and the rumoured 1/1.6-inch sensor make me salivate! Not bad for a phone!