...high-quality images captured with an impressive 10x optical zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor...
?!? ...impressive??? ...impressive? ...impressive??
Nikon has a 42x (forty two) zoom with 18.1 MP sensor on P520.
Fuji has 30x stabilized zoom with 16MP for FinePix S4800
Also, Fuji has the F900EXR - a 20X zoom, raw-capable compact superzoom with built-in Wi-Fi, offering what Fujifilm claims is the 'world's fastest AF'. The F900 uses a 16MP EXR-CMOS II sensor with Phase Detection AF technology. A near-identical twin of the F800EXR in other respects, it offers the same stabilized 25-500mm equivalent lens, captures 1080p movies, P,A,S,M shooting modes and the ability to wirelessly transfer files via the free 'Fujifilm Camera Application' app for Android and iOS devices.
Really, the Canon offering is "impressive". But in other ways than the Canon management and/or marketing might think.
CANON, WAKE UP !!!