What a f'ing crock of sh't this is.
If you look at the lens price for some of these lenses, there was a jump in price around the start of September and now at the start of October, rebates are announced that take the price back to the level of the start of September.
Who's playing games here?
The stores or Canon or both of them?
F' them all.
That's going on for years. Also in Europe. After Christmas (around end of January) they slowly start to raise prices. So at the next Christmas they make it look like they offer you the once in a lifetime discount ...
They just forget that many people these days keep following price development. And don't have a short memory