« on: February 24, 2012, 11:59:36 AM »
If the strongly rumored specifications for the new 5D3 are an indication, we now know exactly what the actual difference is "between a video camera and a non-video camera." It's about $1000.
And it's $1000 because the video crowd are happy to pay that for a camera that will nearly equal what they'd have to pay $15K to $50K for in a dedicated video camera. Very astute on Canon's part, but also somewhat tragic as they're throwing the still photographers who made them under the bus -- where we probably now belong anyway in a world transitioning to full HD video!
uh ... no. that's the price difference for a 61-point AF system and 6 FPS shutter. the 5D Mark II came with video and it cost $2500.
they're not throwing anyone under the bus, they ran the numbers and predicted that the market could sustain a $3500 FF pro-AF camera. people on these forums love to assume that pricing structure is something 'owed' to them by the companies, whether Canon or Nikon. no such thing. they are pricing their goods the same way that you price your goods as a photographer. if I feel my potential client base is willing to pay $4000 for a wedding package there is no way you're going to get me to sell it for $3000.
I think you perfectly make my point on the pricing. Canon was surprised by demand for the video capability in the 5D2. They probably sat in meetings for two years saying, "Damn, if we'd know it would be this popular, we'd have priced it at $3K or more." With a 5D3, they'll now say they have addressed what the market said were the small deficiencies in the 5D2 video, do a business reset and price it at $3500 -- with certainty they'll sell as many or more to the same video crowd who paid $2500. That's simply how business works, and I wouldn't expect otherwise. But the demand that drives the pricing is coming from the video, not the stills.
And the whole discussion could be moot as that rumored $3500 price may be a kit price. Who knows!
What I will disagree with is the point that better AF and shutter are worth $1000. In a stills-only camera, they could never get away with that. Also, I'd be surprised if their unit cost for such an upgrade were over $100.
My guess is this is accurate. I think the dual flash cards means a better video codec, or maybe even 4k. It kinda seems like it's gonna be the old 5dii with better AF and video, along with the requisite faster processing and fps.