Would this use the NEX lens mount, or would they make a new mount? I'm all about competition in the industry so I think it's great to see more FF cameras on the market(hopefully)!This might be the camera from this rumor: http://www.sonyalpharumors.com/sr4-sony-approves-the-launch-the-new-hyrbid-alphanex-mount-camera-sort-of-fullframe-nex-7/
Sounds like it could handle E-mount lenses in crop mode, and would need alpha lenses for full-frame. Which is really actually good for users, cause Sony has some good A-mount lenses, where as I can't imagine any E-mount holding up to full frame. But with a crop mode, they'd be the same as they are on the NEX-7
Sony is doing some really cool engineering stuff; they just haven't translated any of it into a full-line yet. The NEX system is a little short, and they are only now really filling out their Alpha line.