Pay attention dude, we were talking about video.
Were we, dude? Only video?No, most people in that position will get an iphone to save money, get almost as good a camera, and better video.
No, it seems we were talking about cameras and video. The iPhone camera is in no way 'almost as good' as a T3.
As for less noise in video, if your evidence for that is a post by Ken Rockwell, perhaps you can also provide some evidence for the honesty of politicians by citing Richard Nixon's memiors.You should apply for a job at Canon.
The point is, there isn't a profitable niche in IQ BETWEEN the iPhone (or comparable) and 100D @~$400.
Clearly you should not, dude. If Canon does release a body that comes in under the 100D in the lineup, it will be because they are pretty damn sure there's a profitable market for it. But I'm sure that you know Canon's customer base better far better than they do, it's not like they sell many cameras or anything like that.
I'm going to try thinking like Canon's financial and marketing departments... here goes. Let's say that a reasonably priced ($250 or less) P&S camera has roughly the same quality (at the wide end of its zoom) as modern smartphones (not just the iPhone). Maybe not always true, but bear with me. Since the P&S market is declining, P&S cameras are probably seen as comparable to the phone you already have. If Canon is good at making money, which is already proven to be true, the smartest thing they could possibly do with this declining P&S market is release a dSLR that's close to a high-end P&S price. Well, they already did that with the 100D, so what's the next step? Make a cheaper version that still makes the people who wouldn't pick up a P&S "because their iPhone's camera is almost as good" think that it's worth buying. Those of us who are already in the Canon ecosystem complain about Canon releasing a cheaper 100D instead of upgrading something we want. Canon doesn't care, because when the consumer with a smartphone looks a little higher than what they'd spend on a P&S and sees a dSLR, they'll think "it looks professional, so it must take better pictures", and they buy it. Canon has just performed a little upsell, and gotten more money from that consumer than they would have spent on a P&S.
The same thing happens in many electronic branches every day. Just think of e.g graphic cards,... A new name, new design, one new feature.... and many of us want to own it....
Canon´s market specialist know exactly, which product will have a high potential to become an cash cow.
And if the time is right to serve an special market, they will release something that satisfies those customers