« on: November 12, 2013, 01:47:19 AM »
If one looks at the best sellers from Amazon, which are all amateur cameras with Canon's 'old' technology sensors, then it would seem that there is just no need for Canon to spend money on the R&D of bigger and better sensors. The demand is just not there from the mass consumers. They like and love 'old' trusted brands and , so it seems, technology. In the present economic climate with dwindling sales it looks like Canon is letting the competition spend money on new products, whilst reaping in the profits from 'cheaper' old technology sensors and design . . . and not putting the company at risk finacially now (not sure about the long term effect though..)
Before the launch of the new sony A7's I was a bit worried about Canon's slow progress on a megapixel, higher dynamic range, less noisy sensor, but mirror less technology can leapfrog Canon's product developement. I can today buy a A7R and via an adapter use my 24ts. Sure I have not tried it but it is seems feasable and it can be done right now. Any technical issues like slower Af, which is not a factor with MF lenses anyway, is just technology and could//would be improved, and colour casts can be fixed easily in post (LR flatfield correction works like a charm)
So why wait for Canon to bring out a full frame sensor that is ultra competitive image quality wise....?