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PowerShot Cameras / Re: NAB 2013: Canon USA, All About 4K
« on: April 09, 2013, 10:41:12 AM »
As a post-production professional, the zoom, reposition, crop capability of 4K is what I like most... but the biggest issue is making sure it's in focus initially. That's the one thing that really can't be "fixed" in post with fantastic results. The sad reality is that there's STILL a great number of "DP's" that don't realize this and everything they shoot is either a bit soft or focus is off due to constant zooming and not adjusting focus with EF lenses. Part of this is the tools aren't exactly the best ones for the style of work they're doing, but the other part is total operator error and ignorance. I'm terrified of the massive cluster of 4K garbage that's going to be shot in the coming months.
The new Blackmagic cameras look to be fantastic on paper. We'll see when they actually do come to market if the results are just as good. Either way, Canon (and even RED and Sony) need to face reality and adjust their prices accordingly, or they're going to loose a major piece of the market. Simply put, the overall market isn't going to continue to support their high prices. Budgets have been slashed to a fraction of what they once were and post-production in the USA is disappearing at an alarming rate. Everyone is looking for the most bang for their buck, and the owners/operators/purchasers of equipment are following that lead now too.
The new Blackmagic cameras look to be fantastic on paper. We'll see when they actually do come to market if the results are just as good. Either way, Canon (and even RED and Sony) need to face reality and adjust their prices accordingly, or they're going to loose a major piece of the market. Simply put, the overall market isn't going to continue to support their high prices. Budgets have been slashed to a fraction of what they once were and post-production in the USA is disappearing at an alarming rate. Everyone is looking for the most bang for their buck, and the owners/operators/purchasers of equipment are following that lead now too.