I'm not a big fan of flash photography.
Personally, I'm a big fan of flash photography, but in a way you cannot or can only barely see there was artificial light involved - and to let the background meld with the lit object high iso capability is important as well.
Here is my "super-skill" of PP when I need an object stands out under low light J.K
Most of my photos are just family moments - kids running around the house and family vacation etc... nothing special.
I did have a chance to play with the studio lighting few months back. Yes....it's very nice to have proper lighting when we serious about photography.
For now, I like FF plus my fav 24-70 + 70-200. I'm thinking about 50L this x-mas, since I have over $500 cash value with Crutchfiled.